Marketing Manager

Role Overview

Key Responsibilities

• Develop and execute end-to-end (360°) marketing strategies covering digital, offline, brand, performance, content, events, PR, and partnerships.
• Lead annual marketing planning, budgeting, and campaign calendars aligned with business and clinical objectives.
• Manage digital marketing initiatives, including website management, SEO/SEM, paid media, email marketing, CRM, and social media.
• Drive brand positioning and messaging across patient, provider, and stakeholder touchpoints.
• Plan and execute patient acquisition and engagement campaigns while ensuring compliance with healthcare regulations and guidelines.
• Oversee content strategy, including educational materials, campaigns, thought leadership, and clinical communications.
• Collaborate cross-functionally with Medical, Sales, Operations, Compliance, and Leadership teams to ensure aligned execution.
• Manage and mentor internal teams and external agencies (creative, media, PR, digital).
• Monitor campaign performance using analytics and dashboards, optimize ROI through data-driven insights.
• Ensure all marketing materials adhere to healthcare compliance, ethical standards, and regulatory requirements.

Key Requirements

• 8–10 years of marketing experience, with delivery of 360° integrated marketing campaigns.
• Strong expertise in digital marketing, performance marketing, brand management, and campaign analytics.
• Demonstrated ability to manage budgets, agencies, and cross-functional stakeholders.
• Solid understanding of patient-centric marketing and healthcare compliance frameworks.
• Excellent communication, presentation, and stakeholder management skills.
• Strategic thinker with strong execution capability and attention to detail.