Marketing Coordinator

Job Summary

Key Responsibilitiesmarketing Campaign Management

• Coordinate and execute marketing campaigns for exhibitions, conferences, and industry events.
• Assist in developing annual and event-specific marketing plans.
• Monitor campaign performance and provide regular reports and recommendations.
• Support lead generation and audience acquisition initiatives.

Digital Marketing

• Coordinate social media content calendars and campaign schedules.
• Support website updates, landing pages, and digital advertising campaigns.
• Assist in email marketing campaigns and database segmentation.
• Coordinate SEO and digital content activities with internal teams and external agencies.

Content & Creative Coordination

• Coordinate the creation of marketing materials, including brochures, banners, presentations, videos, and advertisements.
• Prepare content briefs and coordinate with designers, copywriters, and production teams.
• Ensure all marketing materials comply with brand guidelines.

Exhibitor, Visitor & Delegate Promotion

• Support exhibitor acquisition and retention campaigns.
• Assist in promoting visitor registrations and delegate attendance.
• Coordinate communication campaigns targeting sponsors, partners, exhibitors, and attendees.
• Prepare promotional toolkits for exhibitors and partners.

Public Relations & Media Coordination

• Coordinate press releases, media announcements, and publicity campaigns.
• Liaise with media partners and external PR agencies.
• Assist with influencer collaborations and media engagement activities.

Stakeholder Coordination

• Coordinate with sales, operations, registration, conference, and design teams to ensure alignment of marketing activities.
• Maintain relationships with external suppliers, agencies, and partners.
• Support event sponsors and partners with marketing deliverables.

Event Support

• Assist with on-site event branding and marketing activities.
• Coordinate signage, promotional materials, and digital displays.
• Support speaker, sponsor, and VIP communication where required.

Reporting & Analytics

• Prepare weekly and monthly marketing reports.
• Track KPIs, including registrations, leads, website traffic, social media performance, and campaign ROI.
• Maintain accurate marketing databases and CRM records.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Public Relations, or a related field.
• 2–5 years of marketing experience, preferably within exhibitions, conferences, events, or B2B industries.
• UAE experience is preferred.