Marketing Associate PR

Role overview

PR, media and social content

• Support PR initiatives and maintain relationships with media outlets, journalists, influencers, and industry partners.
• Draft announcements, identify coverage opportunities, prepare media materials, and monitor media coverage and brand mentions.
• Support social channels and coordinate graphics, captions, reels, short-form videos, branch visits, and photoshoots.
• Align content with brand guidelines, monitor engagement, follow trends, and suggest ways to increase visibility.

Campaigns, leads and partnerships

• Assist with social, email, and website campaigns; coordinate creative assets, website updates, landing pages, and campaign reports.
• Support organic lead generation and monitor inquiries, bookings, enrollments, product interest, and lead quality with internal teams.
• Research influencers and partners, coordinate outreach and collaborations, track deliverables, and maintain partnership databases.
• Support events, launches, workshops, exhibitions, activations, branch openings, event logistics, and post-event reports.

Brand coordination and reporting

• Support promotions for electrolysis treatments, beauty training courses, and professional beauty equipment and products.
• Coordinate with Marketing, Operations, Contact Center, Admissions, and Sales to align activities with business and operational needs.
• Track engagement, reach, leads, campaign performance, PR coverage, and partnership results; maintain reports and content calendars.
• Coordinate approvals, suppliers, marketing records, and administrative tasks while following brand standards.

Qualifications

• Requires 2–3 years of experience in marketing, PR, communications, or digital marketing; GCC experience is preferred.
• Fluency in written and spoken Arabic and English is required.
• Requires a bachelor's degree in Marketing, PR, Communications, Business Administration, or a related field.
• Experience in beauty, aesthetics, wellness, healthcare, education, or retail is preferred.
• Experience in PR coordination, influencer marketing, media relations, or brand partnerships is requested.
• Requires understanding of social platforms, content creation, and digital marketing; Canva proficiency and familiarity with scheduling tools.
• Requires experience with Microsoft Office and basic marketing analytics tools; campaign or event coordination experience is an advantage.
• Success calls for organized, creative, proactive communication, collaboration, attention to detail, and management of multiple priorities.

What the employer offers

• Work across three brands in beauty, education, and professional equipment distribution.
• Gain hands-on exposure to PR, influencer marketing, digital campaigns, brand development, and international markets.
• The employer describes opportunities to develop marketing and PR skills and grow into a more senior role.

Success measures