Marketing Associate
Role Overview
MadGood is a snacking and confectionery brand expanding across the UAE and GCC.
The hands-on Marketing Associate will support brand building, social media, agency management, and consumer and commercial activations.
Key Skills for This Role
Full Job Posting
Role overview
MadGood is a snacking and confectionery brand expanding across the UAE and GCC.
The hands-on Marketing Associate will support brand building, social media, agency management, and consumer and commercial activations.
Social media, brand, and agencies
- Own day-to-day social media activity and develop content calendars aligned with launches, trends, and commercial priorities.
- Identify organic growth opportunities, monitor performance, and recommend improvements based on consumer response.
- Work with creative teams and agencies on social-first content and campaign assets.
- Brief and manage creative, social, digital, PR, influencer, and other marketing agencies; coordinate timelines, deliverables, meetings, and quality.
- Develop brand ideas, campaigns, activations, and local consumer communication for UAE and GCC markets.
- Research competitors, category trends, consumer behavior, and emerging brands; support brand tone and visual language.
Commerce, creative, and execution
- Plan campaigns and visibility with e-commerce and quick-commerce platforms; coordinate briefs, assets, placements, and promotions.
- Support distributor and retail marketing, co-marketing, launches, sampling, events, retail visibility, and Joint Business Plan initiatives.
- Coordinate designers, video editors, photographers, vendors, and creative partners; develop briefs and review creative output.
- Help produce social creatives, banners, product communications, presentations, retailer assets, POSM, and campaign materials.
- Manage multiple projects, timelines, approvals, teams, vendors, platforms, and partners to deliver assets on time.
- Track marketing budgets, planned versus actual spending, campaign performance, KPIs, agency delivery, and competitor activity; report insights.
Required experience and qualifications
- Two to four years of relevant experience in marketing, brand management, social media, digital marketing, or an integrated marketing role.
- Practical social media and content marketing experience; experience managing creative, social, or digital agencies and external partners.
- Good understanding of social media trends and organic growth strategies.
- Working knowledge of Google and Meta advertising and performance marketing concepts; hands-on performance marketing expertise is not required.
- Understanding of marketing budgets, P&L, and campaign economics; strong creative sensibility and project and stakeholder management skills.
- Excellent written and spoken English.
- Experience with e-commerce, quick-commerce, or marketplace companies is highly preferred.
- FMCG, food and beverage, packaged foods, confectionery, snacking, or consumer-brand experience is preferred; UAE/GCC experience is preferred.
Candidate profile and performance
- The candidate should be entrepreneurial, action-oriented, organized, and comfortable taking ownership in a fast-paced environment.
- The role values creative thinking, clear communication, commercial awareness, digital fluency, and hands-on execution.
- Performance measures include social growth and engagement, content quality, timely campaign execution, partner collaborations, agency delivery, budget adherence, and campaign efficiency.
Opportunity
- The role offers early-stage brand-building responsibility and exposure to strategy, social media, creative development, e-commerce, retail partnerships, agencies, and commercial growth across the region.
Pay
- Pay is AED 5,000–6,000 per month.
Work location
- Work location is in person.
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