Marketing Analyst
Role Overview
Position: Marketing Analyst
Location: Noida
Experience: 2-4 Years
Work Mode: Hybrid
Employment Type: Full-time
Key Skills for This Role
Full Job Posting
Position Overview
Position: Marketing Analyst
Location: Noida
Experience: 2-4 Years
Work Mode: Hybrid
Employment Type: Full-time
Required Skills
- Marketing Analytics
- Marketing Operations
- Experience in a SaaS and/or B2B environment
- Google Analytics
- HubSpot or similar Marketing/CRM platforms
Key Responsibilities
- Analyse marketing performance across SEO, SEM, paid, email, social, and events.
- Track campaign ROI, CAC, conversions, and other marketing KPIs.
- Build and maintain marketing dashboards and performance reports.
- Analyse the MQL SQL Closed-Won funnel and identify improvement areas.
- Conduct market, competitor, and customer research.
- Work with marketing teams to measure campaign and launch performance.
- Analyse customer and account data for B2B SaaS segmentation and targeting.
- Prepare reports and presentations for marketing and leadership teams.
- Maintain accurate data across CRM, marketing, and analytics platforms.
- Support marketing budget tracking and forecasting.
Requirements
- 2-4 years of experience in marketing analytics or a related role
- Experience in a SaaS and/or B2B environment
- Proficiency with Google Analytics
- Experience with HubSpot or similar marketing/CRM platforms
- Marketing analytics skills
- Marketing operations skills
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