Manager, Web Experience & Optimization

The Manager, Web Experience & Optimization, is the single owner of the apexanalytix website in Webflow. Replacing a fragmented ownership model, this role establishes clear governance, permissions, and a request process, and takes full responsibility for day-to-day site administration—page builds, CMS collections, site structure, publishing workflows, and ongoing maintenance.

Beyond keeping the site running, this person drives its performance. Partnering closely with Demand Generation, they turn campaign and channel priorities into fast, well-built web experiences and run structured A/B testing, personalization, and AI-driven optimization programs to improve conversion across key pages and funnels. The role also owns audience segmentation across UTM, geographic, behavioral, CRM, and ABM data; manages the website's integrations with Salesforce, HubSpot, and Claude; and owns reporting on site performance, testing results, and optimization impact. As an emerging area of focus, this person monitors LLM visibility and AI search to understand how the apexanalytix brand is represented in AI-generated answers and serves as the internal expert on Webflow's evolving capabilities.

Serve as the single owner of the apexanalytix website in Webflow, replacing a fragmented model, and establish clear governance, permissions, and a request process so changes are consistent, tracked, and on-brand

Own day-to-day site administration in Webflow: page builds, CMS collections, site structure, publishing workflows, and ongoing maintenance

Partner closely with Demand Generation to turn campaign and channel priorities into fast, well-built web experiences for lead generation

Run structured A/B testing programs to improve conversion across key pages and funnels

Build and manage personalization strategies that tailor site experience by audience, account, or campaign source

Configure and manage AI-driven optimization tools to continuously improve page performance

Build and maintain audience segments using UTM parameters, geographic data, behavioral signals, CRM data, and ABM data

Manage and maintain integrations between the website and Salesforce, HubSpot and Claude

Oversee enhanced match data and outbound data integrations that connect web activity to the broader marketing and sales stack

Own reporting on site performance, testing results, and optimization impact, and translate it into recommendations the broader marketing team can act on

Use Webflow's MCP integration with Claude to manage site content, collections, and structure through AI-assisted workflows, extending beyond the visual editor

Set up and manage customer-defined prompt tracking and LLM visibility monitoring to understand how the apexanalytix brand is represented in AI-generated answers

Track citations across LLM responses, distinguishing owned versus non-owned sources, and monitor AI agent and bot traffic across the site

Use AI content recommendations, informed by prompt and competitor insights, to guide ongoing content and page strategy

Act as the internal expert on Webflow's capabilities, keeping the team informed as new features and tools become available

Webflow

Hubspot

Salesforce

Google Analytics

Others: SEMrush, Wistia, Claude, Google Data Studio

4+ years managing a marketing website

2+ years managing Webflow, with direct, current hands-on platform experience

Experience running CRO programs, including A/B testing and personalization, ideally within Webflow's native tools or a comparable CRO platform

Experience building or managing audience segmentation using CRM, ABM, or behavioral data

Experience with marketing/CRM integrations such as Salesforce, HubSpot

B2B or enterprise software marketing experience preferred

Bachelor's degree preferred

Over the years, we’ve discovered that the most effective and successful associates at apexanalytix are people who have a specific combination of values, skills, and behaviors that we call “The apex Way”. Read more about The apex Way - https://www.apexanalytix.com/careers/

At apexanalytix, we’re lifelong innovators! Since the date of our founding nearly four decades ago we’ve been consistently growing, profitable, and delivering the best procure-to-pay solutions to the world. We’re the perfect balance of established company and start-up. You will find a unique home here.

And you’ll recognize the names of our clients. Most of them are on The Global 2000. They trust us to give them the latest in controls, audit and analytics software every day. Industry analysts consistently rank us as a top supplier management solution, and you’ll be helping build that reputation.

Read more about apexanalytix - https://www.apexanalytix.com/about/