Lead Product Manager, Fan Ecosystem

About Fanatics Momentum

Role Overview

Fan Ecosystem Ownership

• Own the Fan Ecosystem strategy and roadmap and define priority customer problems and use cases.
• Develop free-to-play, commerce, sports content, live moments, predictions, challenges, missions, and rewards.
• Shape fan preferences, cross-product discovery, and progression into deeper FanMo relationships.
• Make build, partner, and reuse decisions, including decisions involving Fanatics capabilities.
• Lead discovery, experimentation, delivery, and iteration.

Cross-Product Delivery

• Design how customers move through the Sportsbook, Lottery, Casino, and Customer Platform ecosystem.
• Work with Sportsbook Product, Customer Platform, Design, Engineering, Marketing, CRM, Commercial, Research, and Analytics.
• The Fan Ecosystem owns customer-facing propositions while Customer Platform owns shared capabilities such as identity, account, CRM, loyalty, personalization, and decisioning.

Success Measures

• Measure success through engagement, retention, customer understanding, product breadth, lifetime value, and acquisition efficiency.
• Within 12 months, establish strategy, align a focused roadmap, launch engagement experiences, create progression journeys, and establish customer-value metrics.
• Create evidence for which initiatives should scale and which should stop.

Required Qualifications

• At least 7 years of product management experience and a strong track record building consumer digital products.
• Relevant experience in sports, media, gaming, loyalty, marketplaces, entertainment, subscriptions, commerce, or fan engagement.
• Experience with ambiguity, end-to-end product ownership, strategy and delivery, customer research, behavioral data, engagement loops, shared platforms, and senior stakeholder influence.
• Strong product craft across strategy, discovery, experimentation, analytics, growth, consumer UX, prioritization, and commercial thinking.
• Experience leveraging AI and building with customer trust, consent, responsible gaming, and regulatory boundaries in mind.

Preferred Qualifications

• Experience in sports or fandom, free-to-play or gamification, loyalty or rewards, content and commerce, cross-product ecosystems, or regulated consumer products.