Lead Product Manager, Fan Ecosystem

Overview

Responsibilities

• What you’ll own:
• Fan Ecosystem strategy and roadmap
• Priority customer problems and use cases
• Free-to-play, commerce, sports content and live moments
• Predictions, challenges, missions and rewards
• Fan preferences and cross-product discovery
• Progression into deeper FanMo relationships
• Build / partner / reuse decisions, including Fanatics capabilities
• Discovery, experimentation and delivery
• You’ll also work across Sportsbook, Lottery, Casino and Customer Platform to design how customers move through the ecosystem.
• Success should be measured across engagement, retention, customer understanding, product breadth, lifetime value and acquisition efficiency.
• You’ll work closely across Sportsbook Product, Customer Platform, Design, Engineering, Marketing, CRM, Commercial, Research and Analytics to deliver the Fan Ecosystem.
• The split is important:
• Fan Ecosystem owns the customer-facing proposition and experiences.
• Customer Platform owns the shared capabilities that enable them, including identity, account, CRM, loyalty, personalisation and decisioning.
• Within 12 months, you will have:
• Established a clear Fan Ecosystem strategy
• Built and aligned a focused roadmap
• Launched meaningful fan engagement experiences
• Created measurable progression journeys
• Established clear engagement and customer-value metrics
• Created evidence for what should scale and what should stop

Required Qualifications

• 7+ years of Product Management experience and a strong track record building consumer digital products.
• Relevant experience in sports, media, gaming, loyalty, marketplaces, entertainment, subscriptions, commerce or fan engagement.
• Experience building from ambiguous starting points.
• Experience owning substantial product areas end to end.
• Experience combining strategy with delivery.
• Experience using customer research and behavioural data.
• Experience building engagement and retention loops.
• Experience working across shared platforms.
• Experience influencing senior stakeholders.
• Experience shipping and iterating at pace.
• Strong product craft across product strategy, discovery, experimentation, behavioural analytics, growth, consumer UX, prioritisation and commercial thinking.
• Experience leveraging AI to accelerate research, prototyping, analysis, hypothesis generation and experimentation.
• Experience building with customer trust, consent, responsible gaming and regulatory boundaries in mind.

Preferred Qualifications

• Experience in sports or fandom, free-to-play or gamification, loyalty or rewards, content and commerce, cross-product ecosystems, or regulated consumer products.
• If you possess some of these qualifications but not all of them, we still encourage you to apply!
• At Fanatics Momentum, we’re proud to be a fair, transparent, and inclusive employer. We value diversity, collaboration, and innovation, and we’re committed to creating an environment where every team member can thrive. If you’re ready to grow your career and help us build Momentum, we’d love to hear from you.