Head of Marketing (Retail)

Description

Strategic Marketing Leadership

• Develop and execute a comprehensive multi-channel marketing strategy aligned with the company s long-term business objectives and growth plans.
• Drive strategic marketing initiatives that support revenue growth, market expansion, and brand positioning.
• Collaborate closely with executive leadership to align marketing objectives with overall business goals.

Digital Marketing & E-Commerce Growth

• Lead the company s digital marketing transformation and growth initiatives.
• Develop and optimize performance marketing strategies across digital platforms.
• Enhance customer acquisition, engagement, and conversion through innovative digital campaigns.
• Drive e-commerce growth through data-driven marketing initiatives and customer-centric strategies.

Brand Management & Market Positioning

• Oversee the development, positioning, and execution of integrated brand campaigns across the fashion and cosmetics retail portfolio.
• Strengthen brand awareness, customer loyalty, and market share within the Saudi market.
• Ensure consistency of brand identity and messaging across all marketing channels.

Market Research & Consumer Insights

• Lead market research initiatives to identify emerging opportunities and evolving consumer trends.
• Analyze customer behavior, market dynamics, and competitive activity to support strategic decision-making.
• Utilize data and insights to develop effective growth strategies and marketing programs.

Budget Management & Roi Optimization

• Manage and optimize the annual marketing budget to maximize return on investment.
• Monitor marketing performance and allocate resources effectively across digital, traditional, and retail marketing channels.
• Establish KPIs and performance measurement frameworks to ensure marketing effectiveness.

Leadership & Team Development

• Lead, mentor, and develop a high-performing marketing team.
• Foster a culture of innovation, accountability, and continuous improvement.
• Ensure strong collaboration between Marketing, Sales, Retail Operations, and E-Commerce teams.

Partnerships & Stakeholder Management

• Build and maintain strategic relationships with agencies, media partners, influencers, and key industry stakeholders.
• Identify partnership opportunities that enhance brand visibility and support commercial objectives.
• Represent the organization in relevant industry events and marketing initiatives.