Group Sales & Marketing Director

Our client is a leading Large company in the field of Manufacturing / FMCG Food and Non-Food.

We are seeking a visionary and dynamic Group Sales & Marketing Director to join their executive team in Riyadh, Saudi Arabia.

Reporting directly to the CEO, the ideal candidate will be a strong turnaround leader with extensive experience navigating large-scale organizations.

You will be responsible for driving commercial growth, transforming sales strategies, and elevating brand presence across both food and non-food FMCG sectors within the Saudi market.

Main Tasks & Responsibilities

Strategic Commercial Leadership: Develop and execute comprehensive, long-term sales and marketing strategies aligned with the group s financial and growth objectives.

Market & Brand Transformation: Lead turnaround initiatives to optimize brand positioning, expand market share, and drive revenue growth in both food and non-food portfolios.

Sales & Distribution Management: Oversee entire traditional, modern trade, and wholesale distribution channels across Saudi Arabia, ensuring maximum product penetration and availability.

P&L and Budget Accountability: Manage the commercial department s budget, pricing strategies, and P&L targets to maximize profitability and return on investment (ROI).

Stakeholder & Relationship Management: Cultivate and maintain high-level relationships with key retail partners, distributors, and regulatory bodies within the region.

Team Leadership & Capability Building: Mentor, inspire, and scale a high-performing, bilingual sales and marketing team, fostering a culture of accountability and excellence.

Market Intelligence & Innovation: Monitor industry trends, competitor activities, and consumer insights to identify new product development (NPD) and market expansion opportunities.