Head of Marketing - RBG

Role Summary

Key Results Areas

• Determine & implement go-to-market marketing strategies across all segments & products / services to grow market share, boost sales, increase brand awareness, and meet revenue goals in key markets.
• Design positioning, messaging architecture & marketing plans across Retail products & services offering.
• Developing impactful multi-channel marketing strategies with a customer-first mindset to attract new customers and drive engagement and loyalty through Google, social media channels & web with content marketing, email, organic and paid traffic, mobile marketing, ASO, video, affiliates, and PR.
• Plan & implement all segments & products / services overall digital marketing strategy.
• Forecast digital sales performance trends and increase acquisition numbers across markets & segments.
• Monitor and track marketing strategies against key performance indicators & business metrics to increase performance and lower costs acquisition vs CPA.
• Analyze data and insights to optimize campaigns across all segments.
• Design marketing initiatives to drive high-level of engagement, loyalty & lifetime value for Existing to Bank customers.
• Monitor direct competitors & track marketing and research consumer behavior to grow customer demand for products and services.
• Develop and implement marketing strategy to enhance customer experience and governance framework aimed to improve the customers experience across all touchpoints.
• Oversee & manage marketing budget and scheduling expenditures.
• Set a strong marketing team, processes & policies in new markets.
• Launch Retail offering in new Markets Operating Environment, Framework and Boundaries, working Relationships.
• We are a challenger bank & an aggressive marketeer; this position has key responsibility to promote a culture of innovation & Customer Experience.
• Working with all Retail Business Heads, Digital Studio Head and Customer Experience Head
• Problem Solving.
• Being a strategic role, this job requires ability to think out-of-the-box both in terms of marketing strategy, people management and digital marketing paradigm shifts.
• Understanding detailed customer needs in terms of products / distribution through research and behavioural analysis.
• Ability to adjust thinking to ever evolving situations, to overcome habits and to see things & opportunities in a fresh way
• Being able to traverse a broad spectrum from strategic to tactical is key.
• Ability to work under Agile framework - collaborate across businesses, Digital Studio teams & CX to achieve business goals.
• Decision Making authority and Responsibility.
• Setting up marketing strategy across Retail segments, products & services.
• Determining acquisition targets & CPA for segments and launch of new initiatives.

Knowledge, Skills, and Experience

• 12+ years of banking experience or 23+ years exception experience in another marketing field, incorporating B2C & B2B digital marketing, analysis and leadership responsibilities.
• Familiarity with bank operations, sales and support environments, and strong customer focus.
• Entrepreneurial, strong profit orientation, effective team leader.
• Experience building innovative and agile teams and coaching them to their full potential.