{bc}

Head of Client Experience, Retail and Treasury Client Experience & Conduct Group (UAE National)

MashreqAbu Dhabi, UAETodayDirector
Directorfulltime

Skills

ClientConductExperience

About This Role

Group Client Experience Strategy & Governance

  • Define and execute a group‑wide CX strategy for Retail & Wealth across all markets and channels.
  • Establish CX governance, service standards, KPIs, and controls to ensure consistent and compliant delivery.
  • Balance centralized CX direction with local market requirements and regulations.

2. Omnichannel Service Excellence (Human & Digital)

  • Own end‑to‑end customer experience across Contact Centres, chat, digital servicing, and AI‑led channels.
  • Ensure seamless journey continuity between chatbot, live chat, voice, and relationship service models.
  • Drive improvements in CX metrics (TNPS, CSAT, FCR, complaints reduction) across all channels.

3. AI Enablement & Intelligent Automation

  • Lead the embedding of AI and Gen‑AI across service channels, including chatbots, virtual assistants, intelligent routing, and predictive analytics.
  • Drive call and interaction deflection, reduced customer effort, and faster resolution through AI‑led self‑service.
  • Ensure AI solutions are responsible, explainable, compliant, and customer‑friendly.

4. Customer‑Centric Culture & Voice of Customer

  • Embed a customer‑first mindset across Retail & Wealth servicing teams.
  • Institutionalize Voice of Customer (VoC) insights, journey analytics, and feedback loops to drive continuous improvement.
  • Ensure customer pain points are translated into measurable service and journey enhancements.

5. Operational Efficiency & Cost‑to‑Serve Optimization

  • Improve service efficiency and scalability through automation, STP journeys, and smart staffing models.
  • Reduce avoidable contact, repeat calls, and servicing costs while improving experience quality.
  • Deliver efficiency gains without compromising customer trust or regulatory expectations.

6. Multi‑Market Leadership & Stakeholder Management

  • Lead and develop CX leadership teams across geographies, building a strong talent and succession pipeline.
  • Act as the Group authority on major CX incidents, service risks, and escalation governance.
  • Partner with Business, Digital, Technology, Risk, and Conduct to embed CX into end‑to‑end value streams.

7. Transformation, Innovation & Continuous Improvement

  • Drive CX‑led transformation initiatives aligned to Group strategy and Retail & Wealth growth priorities.
  • Continuously evolve service models using data, AI insights, and customer behavior trends.
  • Position CX as a strategic enabler of trust, loyalty, and sustainable revenue growth.

Knowledge, Skills & Experience

  • Graduate, with strategic management skills and visionary qualities.
  • Over 18 to 20 + years’ work experience in a Service Environment managing quality, general banking processes, sales and cost centers.
  • Extensive experience in different Client Service, transformation, quality control, process re-engineering and root cause analysis areas
  • Extensive Knowledge and experience in rolling out and implementing client experience programs such as NPS, VOC/VOE and product and process optimization.
  • Strategic agility to align feedback and analysis of the VOC /NPS reports for continuous improvement in highlighted areas
  • Complex Project Management and analytical skills.
  • Excellent leadership and people management capabilities to lead very large teams engaged in multiple activities.
  • Strong customers focus and service orientation.
  • Multi-disciplinary capabilities – analytical, qualitative, negotiating and eye for detail.
  • Ability to work under pressure and handle both strategic and tactical issues.
  • Good decision maker, positive attitude and results oriented.
  • Ability to delegate work effectively.
  • Excellent interpersonal skills.
  • Working knowledge of all latest Call center technology.

Your resume, rewritten for this exact role.

Sign up free — Base Career tailors your CV to this job description in 60 seconds.

01 / 05

Resume Tailored to This Job

Resume Tailored to This Job

Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.

Get My Free Resume

Free · No card · 60 seconds

02 / 05

Cover Letter for This Role, Done

Cover Letter for This Role, Done

Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.

Get My Cover Letter

Free · No card · 60 seconds

03 / 05

See How Well You Fit This Role

See How Well You Fit This Role

AI match score with clear reasons — know your fit before investing time in the application.

Check My Fit Score

Free · No card · 60 seconds

04 / 05

Apply in One Click

Apply in One Click

Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.

Start Applying Faster

Free · No card · 60 seconds

05 / 05

Track It. Follow Up at the Right Time.

Track It. Follow Up at the Right Time.

Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.

Track My Applications

Free · No card · 60 seconds

Similar Jobs

Head of Islamic Banking Products (Emiratization)

Tandem Search · Abu Dhabi Emirate

Entryfulltime

Job Purpose: To lead the execution of the banks approved Islamic Banking and retail products strategy by translating consumer and retail direction into customer‑centric, commercially sustainable and Shari’ah‑compliant pr

Skills

BankingEmiratizationIslamic

Head of Radioactive Waste Management Facility Program

Emirates Nuclear Energy Company · Abu Dhabi Emirate

Mid-Seniorfulltime

Job Purpose - Lead the RWM Facility Program section and provide program management, technical and operational support in the development of radioactive waste management facilities in accordance with regulatory requiremen

Skills

FacilityManagementProgram

Head of Supply Chain & Global Logistics (Native Mandarin/Chinese)

Smart Moves Talent Crafters Pvt. Ltd. · Dubai

Mid-Seniorfulltime

JOB DESCRIPTION Job Title: Head of Supply Chain & Global Logistics or Global Supply Chain Operations Manager Location: Dubai, UAE Department: Supply Chain Experience: Minimum 8+ years in international supply chain & logi

Skills

Supply Chain ManagementProcurementInventory Management

Head of Sales

Peergrowth · Dubai

Mid-Seniorfulltime

The Head of Sales – Middle East & Africa will lead the regional commercial strategy, driving revenue growth, expanding strategic client relationships, and strengthening market presence across the Middle East and Africa.

Skills

Sales StrategyBusiness DevelopmentClient Relationship Management (CRM)

Group Head of Internal Communications

Cognita Schools · Abu Dhabi

Executivefulltime

Working with us Cognita is a global family of over 90 schools across 21 countries, with more than 100,000 students, 22,000 colleagues, 14 curricula and 9 languages of instruction. Our strength lies in our diversity. Ther

Skills

CommunicationsGroupInternal

Head of Post Production

Huda Beauty · Dubai

Mid-Seniorfulltime

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerh

Skills

ExcelVAT

Head of Information Technology

Mark Williams Recruitment · Abu Dhabi Emirate

Mid-Seniorfulltime

We're partnered with a growing, forward-thinking organisation seeking a Head of IT - UAEN. This is a pivotal leadership role for a well-rounded IT professional who thrives in both strategic planning and hands-on environm

Skills

Technology StrategyInnovation LeadershipDigital Transformation

VP, Head of AI Operation (UAE National Only)

Mashreq · Abu Dhabi

Directorfulltime

The Head of AI Operation leads the design, development, and operation of the enterprise AI platform, ensuring robust, scalable, and secure AI infrastructure and services. This role oversees AI program delivery, operation

Skills

NationalOnlyOperation

Head of Trading Technology

Bybit · Abu Dhabi

Directorfulltime

Location: Abu Dhabi/ Malaysia About Us Established in 2018, Bybit is one of the world’s leading cryptocurrency exchanges and digital financial platforms, serving over 80 million users across more than 200 countries and r

Skills

Technology StrategyInnovation LeadershipDigital Transformation

2.2K+

Cover Letters & Follow-ups

1.8K+

Resumes Tailored

190.5K+

Jobs Tracked

Trusted by professionals at

PwC//
Emaar//
KPMG//
Noon//
Amazon AWS//
Talabat//
Deloitte//
Emirates//
Careem//
Aramex//
McKinsey//
Property Finder//
Majid Al Futtaim//
Chalhoub Group//
PwC//
Emaar//
KPMG//
Noon//
Amazon AWS//
Talabat//
Deloitte//
Emirates//
Careem//
Aramex//
McKinsey//
Property Finder//
Majid Al Futtaim//
Chalhoub Group//
AI Job Platform

Stop applying blindly. Start getting hired.

Base Career automates the hardest parts of job searching — apply smarter, not harder.

AI Resume in 60s

Your resume rewritten for this exact role using the job description as the brief.

ATS-Optimized

Get past automated screening filters with the right keywords matched to each job.

Application Tracker

Track every job, follow-up, and interview in one visual kanban board.

Free plan · No credit card required