Head of Marketing (FMCG)
Skills
About This Role
Our client is a leading FMCG company with a strong portfolio of multinational consumer brands. They are seeking to hire a Regional Marketing Director / Head of Marketing to lead and transform the overall marketing agenda across brands, categories, and markets. Based in Dubai, this is a high-impact leadership role responsible for driving sustainable growth, strengthening brand equity, optimizing marketing ROI, and ensuring full alignment with principal brand strategies, while leading a team of Brand Managers across the portfolio.
This opportunity is particularly exciting for a commercially minded marketing leader who can combine strategic brand building with trade execution, distributor market complexity, and measurable business growth across multiple geographies.
Key Responsibilities:
- Develop and lead the overall regional marketing strategy across brands, markets, and channels (including modern trade, traditional trade, pharmacies and ecommerce)
- Drive long-term brand positioning, category growth, and portfolio expansion
- Lead annual A&P planning, budgeting, and investment allocation
- Oversee ATL, BTL, digital, trade marketing, and market execution strategies
- Ensure pricing, promotions, and category initiatives translate into measurable commercial growth
- Lead principal relationships, joint business planning, and strategic brand reviews
- Drive product launches, innovation pipelines, and portfolio optimization
- Establish strong KPI frameworks covering ROI, brand health, and performance analytics
- Strengthen route-to-market and go-to-market effectiveness across operating markets
- Lead and develop the regional marketing function, building capability and succession
Candidate Requirements:
- 10–15+ years of FMCG marketing experience
- 5+ years in senior marketing leadership roles in FMCG
- Multi-country or regional marketing leadership exposure preferred
- Proven track record of driving revenue growth, market share, and profitability through marketing
- Strong commercial, financial, and analytical capabilities
- Experience managing brand portfolios, trade marketing, and principal relationships
- Strategic leadership combined with operational execution excellence
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