Head of Marketing
Skills
About This Role
Overview
The Head of Marketing will oversee the full marketing function, leading a high-performing team and guiding all digital, brand, and growth initiatives across the organization.
This role requires a strategic leader with strong executional capabilities someone who can set the vision, build scalable marketing frameworks, and ensure consistent brand presence regionally and internationally.
You will work closely with C-level leadership to define marketing strategy, drive measurable business impact, manage budgets, and position the company as a leading global player in the financial services and investment sector.
Marketing Strategy & Leadership
- Develop and execute comprehensive marketing strategies that fuel brand growth, customer acquisition, and market expansion.
- Lead and mentor the marketing team, ensuring alignment with organizational goals.
- Own the marketing budget, forecast performance, and optimize resource allocation across channels.
Campaign Management & Growth Initiatives
- Oversee planning and implementation of integrated digital, social, and offline campaigns.
- Drive performance marketing and demand generation initiatives in collaboration with sales and product teams.
- Ensure robust campaign frameworks, governance, and quality standards across regions.
Brand & Content Leadership
- Strengthen and evolve the global brand identity, ensuring consistency across all touchpoints.
- Lead content strategy and oversee creation of high-impact marketing assets (videos, blogs, newsletters, landing pages, social content).
- Support corporate and employer branding to elevate the organization s reputation.
Market Insights & Strategic Planning
- Conduct and oversee market and competitive analysis to identify trends, customer behavior, and emerging opportunities.
- Provide strategic recommendations to senior leadership on positioning, product marketing, and new market entry.
- Adapt and localize marketing strategies for MENA and international markets.
Events, Partnerships & External Relations
- Oversee planning and execution of events, expos, sponsorships, and partnerships.
- Manage relationships with external agencies and partners to maximize campaign impact and operational efficiency.
Performance Analytics & Reporting
- Establish data-driven methodologies to measure campaign effectiveness (traffic, leads, CAC, ROI, engagement).
- Utilize analytics tools to optimize performance and guide strategic decisions.
- Deliver executive-level weekly/monthly reports with actionable insights.
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