Growth Manager- D2C (E-commerce)
Role Overview
Own growth and category strategy for Sri Mandir’s D2C channel end to end, generating demand, shaping assortment, setting prices and promotions, and aligning activity to India’s devotional calendar.
The role runs the store like a P&L and is accountable for growth.
Key Skills for This Role
Full Job Posting
Role overview
Own growth and category strategy for Sri Mandir’s D2C channel end to end, generating demand, shaping assortment, setting prices and promotions, and aligning activity to India’s devotional calendar.
The role runs the store like a P&L and is accountable for growth.
Category, pricing, and calendar ownership
- Develop category depth through winning categories, new SKUs, variants, and price tiers; broaden assortment through new categories, cross-sell, and basket expansion.
- Set category pricing and margin architecture and design discounts, offers, and bundles that grow volume without eroding margin.
- Plan festive, muhurat, and seasonal activity, including Sawan, Navratri, and Diwali; coordinate launches, campaigns, inventory, and promotions ahead of peaks.
Demand generation
- Own the funnel across traffic from Meta and Google performance marketing, on-site or in-app conversion, and repeat purchases through CRM, notifications, and WhatsApp.
- Partner with performance and creative teams and own growth, CAC, and ROAS.
What you bring
- The description states 4–6 years in category management, growth, or D2C e-commerce and separately lists 4–5 years under Experience.
- Performance-marketing fluency, including Meta or Google and CRM or retention; pricing and P&L comfort; assortment and NPD judgment; and strong analytics.
- D2C consumer-brand, FMCG, or e-commerce background, app or store growth, festive-category experience, and devotional-space affinity are nice to have; Hinglish is a plus.
About AppsForBharat
AppsForBharat is a Series C-funded faith-tech startup developing mobile and web apps for devotional and spiritual needs.
Sri Mandir is the company’s flagship app for Hindu devotees, launched in November 2020.
Success measures
Deliver D2C revenue and growth at or above plan and increase category contribution, average order value, and repeat-purchase rate.
Maintain healthy CAC and ROAS and protect margin while scaling volume.
Ship calendar-led launches on time and capture demand during festival peaks.
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