CRM Intern
Role Overview
The Retention Marketing Intern supports customer engagement, retention, and lifecycle communication, working closely with the CRM Manager.
The internship lasts three months and is based in Bengaluru, working from the office.
Key Skills for This Role
Full Job Posting
Role overview
The Retention Marketing Intern supports customer engagement, retention, and lifecycle communication, working closely with the CRM Manager.
The internship lasts three months and is based in Bengaluru, working from the office.
Stipend
- The stipend is ₹20,000–₹25,000 per month.
Responsibilities
- Execute CRM campaigns across push, SMS, WhatsApp, email, in-app, and RCS channels.
- Build user segments based on behavior and funnels; assist with activation, retention, and reactivation journeys.
- Track click-through rates, conversions, and campaign performance; run A/B experiments to optimize communication.
- Coordinate with content, product, and analytics teams.
Qualifications
- Hands-on experience in CRM, retention marketing, or lifecycle operations.
- Proficiency in MoEngage or CleverTap is mandatory.
- Experience managing SMS, push-notification, WhatsApp, and RCS campaigns.
- Basic understanding of segmentation, funnels, and campaign analytics.
- Strong attention to detail and ability to manage multiple campaigns in parallel.
- Hindi and English are mandatory; South Indian languages are good to have.
About AppsForBharat
AppsForBharat builds AI-first consumer experiences connecting people with spirituality and culture.
Its flagship product, Sri Mandir, offers digital rituals, spiritual teachings, personalized recommendations, and a devotional community.
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