Group Marketing Director
Skills
About This Role
Overview
Our client is an entertainment group in Saudi Arabia, operating across live events, music, venues, and hospitality, with a growing regional and global presence.
They are seeking a Group Marketing Director to be based in KSA, responsible for leading and transforming the marketing function at a group level.
This role is critical in unifying a fragmented structure, elevating brand positioning, and delivering high-impact campaigns across a dynamic event calendar.
Success will be defined by the ability to integrate multiple marketing streams, lead large-scale campaigns, and drive consistent, commercially aligned brand growth.
This is a director-level, strategic and hands-on leadership role with full ownership of group-wide marketing across events, venues, and music verticals.
The role will focus on brand-led storytelling, campaign execution, and artist-driven marketing, while building structure, governance, and performance discipline across the function.
The successful candidate will operate in a fast-paced, high-visibility environment, working closely with senior leadership, creative stakeholders, and external agencies to deliver best-in-class marketing outcomes.
Key Responsibilities
- Lead and transform the group-wide marketing function, aligning multiple business units under a unified strategy
- Develop and execute integrated marketing strategies across live events, hospitality, and music verticals
- Drive brand positioning through high-impact, artist-led campaigns and experiential storytelling
- Oversee agency-led PR and communications, ensuring consistent messaging and media impact
- Structure and optimize the marketing organization, improving governance, processes, and team performance
- Collaborate closely with events, commercial, and digital teams to ensure aligned campaign execution
- Manage large-scale campaign planning tied to a complex and high-frequency event calendar
- Build strong relationships with artists, creatives, and key stakeholders to enhance brand authenticity
- Monitor performance metrics, budgets, and ROI to ensure commercially effective marketing delivery
- Lead, mentor, and develop marketing leaders across multiple verticals within a matrixed environment
Requirements
- Bachelor s degree in Marketing, Business, or a related field; advanced qualifications are an advantage
- 12-15+ years of progressive marketing experience, including senior leadership roles
- Proven background in live entertainment, festivals, concerts, hospitality, or music-driven brands
- Strong expertise in brand marketing, campaign delivery, and experiential/event-led marketing
- Experience working with PR and creative agencies in an outsourced model
- Demonstrated ability to operate effectively in complex, matrixed, and fast-paced environments
- Strong commercial acumen with the ability to balance creativity and structured execution
- Proven leadership capability managing large, cross-functional teams and driving organizational change
- Experience in the GCC, particularly KSA, is preferred; exposure to government-backed or high-profile national initiatives is advantageous
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