Group Marketing Director
Lead and transform marketing strategies across events and music, driving brand growth through campaigns, collaboration, and performance management.
Skills
About This Role
Overview
Our client is an entertainment group in Saudi Arabia, operating across live events, music, venues, and hospitality, with a growing regional and global presence.
They are seeking a Group Marketing Director to be based in KSA, responsible for leading and transforming the marketing function at a group level.
This role is critical in unifying a fragmented structure, elevating brand positioning, and delivering high-impact campaigns across a dynamic event calendar.
Success will be defined by the ability to integrate multiple marketing streams, lead large-scale campaigns, and drive consistent, commercially aligned brand growth.
This is a director-level, strategic and hands-on leadership role with full ownership of group-wide marketing across events, venues, and music verticals.
The role will focus on brand-led storytelling, campaign execution, and artist-driven marketing, while building structure, governance, and performance discipline across the function.
The successful candidate will operate in a fast-paced, high-visibility environment, working closely with senior leadership, creative stakeholders, and external agencies to deliver best-in-class marketing outcomes.
Key Responsibilities
- Lead and transform the group-wide marketing function, aligning multiple business units under a unified strategy
- Develop and execute integrated marketing strategies across live events, hospitality, and music verticals
- Drive brand positioning through high-impact, artist-led campaigns and experiential storytelling
- Oversee agency-led PR and communications, ensuring consistent messaging and media impact
- Structure and optimize the marketing organization, improving governance, processes, and team performance
- Collaborate closely with events, commercial, and digital teams to ensure aligned campaign execution
- Manage large-scale campaign planning tied to a complex and high-frequency event calendar
- Build strong relationships with artists, creatives, and key stakeholders to enhance brand authenticity
- Monitor performance metrics, budgets, and ROI to ensure commercially effective marketing delivery
- Lead, mentor, and develop marketing leaders across multiple verticals within a matrixed environment
Requirements
- Bachelor s degree in Marketing, Business, or a related field; advanced qualifications are an advantage
- 12-15+ years of progressive marketing experience, including senior leadership roles
- Proven background in live entertainment, festivals, concerts, hospitality, or music-driven brands
- Strong expertise in brand marketing, campaign delivery, and experiential/event-led marketing
- Experience working with PR and creative agencies in an outsourced model
- Demonstrated ability to operate effectively in complex, matrixed, and fast-paced environments
- Strong commercial acumen with the ability to balance creativity and structured execution
- Proven leadership capability managing large, cross-functional teams and driving organizational change
- Experience in the GCC, particularly KSA, is preferred; exposure to government-backed or high-profile national initiatives is advantageous
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