Group Marketing & PR Executive

About This Role

Department: Marketing

Location: Dubai, UAE

Reports To: Group Marketing & PR Manager

Job Overview

Furless Group is seeking a high-performing, detail-oriented Marketing & PR Executive to support the growth of our brands: Furless Permanent, Furless Beauty Institute, and The Trading Corner.

This is a hands-on, execution-focused role for a marketing professional who is both creative and analytical, capable of translating campaigns, content, and partnerships into measurable business results. The Marketing & PR Executive plays a key role in campaign execution, organic lead generation, client journey optimization, and cross-functional coordination with Operations, Contact Center, and Sales teams to improve lead quality and conversion. This role requires someone who is organized, proactive, tech-savvy, and comfortable working in a fast-paced, performance-driven environment. Fluency in Arabic and English is required due to our operations across the UAE and GCC.

Key Responsibilities

1. Social Media & Content Execution

• Support the execution and day-to-day management of social media channels across multiple brands.
• Create and coordinate high-quality content including graphics, captions, and short-form video.
• Ensure content aligns with brand guidelines, tone of voice, and marketing objectives.
• Coordinate on-ground content capture, branch visits, and shoot days when required.
• Monitor engagement and recommend improvements based on performance data.

2. Digital Marketing & Campaign Execution

• Assist in campaign planning and rollout across social media, email, and website channels.
• Coordinate creative assets and content briefs for paid campaigns.
• Track campaign performance and prepare basic performance reports.
• Support website updates, landing pages, and campaign pages when required.

3. Organic Lead Generation & Growth

• Take ownership of organic lead generation initiatives across social media, website, partnerships, and community channels.
• Identify strategies to increase inbound inquiries and enrollments without relying solely on paid advertising.
• Work closely with Contact Center and Admissions teams to understand lead quality and conversion.
• Analyze which content and campaigns generate high-quality leads and scale successful approaches.
• Support SEO initiatives and educational content strategies that strengthen brand authority.
• Monitor and report on organic lead KPIs and opportunities for improvement.

4. Analytics, Technology & Data-Driven Decision Making

• Track marketing KPIs including leads, conversion rates, engagement, and campaign ROI.
• Use available tools and platforms to gather and interpret marketing data.
• Support reporting dashboards and campaign performance summaries.
• Use data insights to recommend improvements to campaigns and content strategy.

5. Influencer, Partnerships & PR Support

• Maintain influencer and partnership databases.
• Support outreach, coordination, and follow-up of collaborations.
• Track deliverables and measure campaign effectiveness.
• Assist in preparing media kits and PR materials.

6. Events & Community Engagement

• Support preparation and execution of marketing events, launches, and workshops.
• Coordinate logistics, materials, and event promotion where required.
• Assist in capturing content and reporting event outcomes.

7. Client Journey & Cross-Functional Coordination

• Work closely with Operations, Contact Center, and Sales teams to improve the end-to-end client journey.
• Help ensure marketing campaigns align with booking processes, lead handling, and conversion workflows.
• Participate in meetings to identify gaps in client communication and improve the overall experience.

8. CRM, Communications & Lead Coordination

• Assist in managing lead flows and campaign communications.
• Support newsletters, email campaigns, and client communications when required.
• Ensure campaign messaging is consistent across channels.

9. Marketing Administration & Brand Standards

• Maintain campaign calendars and marketing trackers.
• Ensure all materials follow brand guidelines and approval processes.
• Stay updated on marketing trends and propose new content ideas and initiatives.

Qualifications & Experience

• 4–6 years of experience in marketing, PR, or digital marketing in the GCC (beauty, aesthetics, wellness, or retail preferred).
• Fluent in Arabic and English (written and spoken).
• Bachelor’s degree in Marketing, Communications, or related field.
• Demonstrated experience delivering measurable marketing results.
• Strong proficiency in Canva and familiarity with social media scheduling tools.
• Experience working with CRM systems and marketing analytics tools is preferred.
• Strong understanding of content creation, social media trends, and digital campaigns.

Skills & Competencies

• Strong organizational and project management skills.
• Ability to manage multiple priorities simultaneously.
• Analytical mindset with attention to detail.
• Comfortable working in a fast-paced, execution-focused environment.
• Strong communication and collaboration skills.
• Proactive, solution-oriented, and accountable.

What Success Looks Like

• Consistent and high-quality marketing execution across platforms.
• Increase in organic leads and improved lead quality.
• Campaigns delivered on time with clear reporting.
• Strong collaboration between Marketing, Sales, and Operations.
• Improved client journey and conversion outcomes.

Why Join Furless Group

• Work across three fast-growing brands in beauty, education, and distribution.
• Be part of a dynamic and ambitious team shaping the future of the industry.
• Real exposure to multi-channel marketing and high-impact campaigns.
• Opportunity to grow into a more senior marketing role over time.

How to Apply

If you believe you are a strong fit for this role, please send your CV and a short cover letter with the subject line:

Marketing & PR Executive Application to careers@furlesspermanent.com

Please note: Due to the volume of applications, only shortlisted candidates will be contacted.

Work Location: Hybrid remote in Dubai