Group Marketing Head

Role Summary

Key Objectives

• Drive revenue growth through qualified lead generation and conversion optimization across all business units.
• Strengthen group-wide brand positioning, visibility, and market presence.
• Develop and execute integrated ATL & BTL marketing strategies aligned with business goals.
• Build, upgrade, and strengthen CRM systems and customer lifecycle management frameworks.
• Improve customer acquisition cost (CAC), cost per lead, and overall marketing ROI.
• Lead digital transformation initiatives including website ecosystems, app development, and performance marketing.
• Enhance customer engagement, retention, loyalty, and booking conversions.
• Develop and optimize end-to-end customer journeys across online and offline platforms.
• Establish strong media presence, PR communication, and corporate communication standards.
• Build and lead a high-performing marketing team across multiple subsidiaries and verticals.
• Ensure alignment between business operations, sales, customer experience, and marketing initiatives

Key Deliverables

• Develop and execute centralized lead generation strategies across all subsidiaries.
• Drive group-wide brand governance, branding consistency, and market positioning initiatives.
• Lead CRM enhancement projects including automation, customer segmentation, and database strengthening.
• Manage digital marketing initiatives including paid campaigns, SEO, social media, and performance marketing.
• Optimize customer acquisition funnels and booking conversion journeys.
• Lead mobile application lifecycle management including:
• App development journey (0–1)
• Scaling and optimization journey (1–10)
• Full funnel app management including acquisition, engagement, retention, and conversion.
• Develop customer engagement campaigns, loyalty programs, and retention initiatives.
• Plan and execute ATL & BTL campaigns across all business verticals.
• Oversee content strategy, creative development, media assets, and social media management.
• Handle corporate communication, PR coordination, media relations, and reputation management.
• Improve booking generation, customer inquiries, and conversion ratios across units.
• Develop data-driven marketing analytics, campaign reporting, and ROI measurement frameworks.
• Build marketing team capabilities, departmental structure, and performance culture.

Key Performance Indicators (KPIs)

Qualified Leads Generated Monthly / Quarterly Growth

Customer Acquisition Cost (CAC) Cost Efficiency Ratio

CRM Effectiveness Lead Response & Retention Rate

Customer Retention Rate Repeat Customer Percentage

Content Performance Engagement & Reach Metrics

Preferred Candidate Profile

• Strong experience handling marketing operations within diversified group companies.
• Exposure to industries such as automotive, mobility, travel & tourism, luxury services, energy, media, or related sectors is highly preferred.
• Proven expertise in digital marketing, CRM systems, lead generation, performance marketing, and brand management.
• Strong understanding of customer lifecycle management and conversion optimization.
• Experience managing large-scale ATL & BTL campaigns.
• Strong leadership, communication, and stakeholder management capabilities.
• Ability to build scalable marketing systems and performance-driven teams.
• Strategic thinker with strong analytical and commercial acumen.