General Manager Digital Brand MENA
Skills
About This Role
Job Description
- Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
- Today, Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
- Besides its SaaS business, Circles operates three other distinct businesses:
- Circles.Life: A wholly-owned digital lifestyle telco brand based in Singapore, Circles.Life is powered by Circles’ SaaS platform and pioneering go-to-market strategies. It is the digital market leader in Singapore and has won numerous awards for marketing, customer service, and innovative product offerings beyond connectivity.
- Circles Aspire: A global provider of Communications Platform-as-a-Service (CPaaS) solutions. Its cloud-based Experience Cloud platform enables enterprises, service providers and developers to deliver and scale mobile, messaging, IoT, and connectivity services worldwide.
- Jetpac: Specializing in travel tech solutions, Jetpac provides seamless eSIM roaming for over 200 destinations and innovative travel lifestyle products, redefining connectivity for digital travelers. Jetpac was awarded Travel eSIM of the Year.
- Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
About The Role
We are looking for a visionary and execution-focused General Manager to lead the launch and growth of a new digital telco brand in the MENA region.
This is a rare opportunity to shape a disruptive, digital-first player from the ground up, combining strategic leadership with hands-on operational ownership.
As the P&L owner, you will be accountable for driving customer acquisition, digital experience, commercial performance, and brand positioning.
You will lead a cross-functional team across product, growth, technology, and customer operations to deliver an exceptional and scalable digital telco experience.
What You Will Be Doing
- Own and execute the end-to-end go-to-market strategy, from pre-launch planning to commercial scaling
- Define and drive customer acquisition, engagement, and retention strategies to deliver rapid, sustainable growth, from launch to post-launch operations
- Build and lead high-performing teams across commercial, marketing, product, customer service and experience, and operations
- Lead budgeting, forecasting, and performance tracking with full P&L accountability
- Build and manage relationships with external partners (MNOs, technology providers, agencies, regulatory bodies) and internal stakeholders (Circles executive leadership, group functions)
- Manage multi-channel strategies with a strong digital growth focus, including managing external agency relationships (e.g., media, creative) to ensure marketing planning and execution is aligned with the brand strategy
- Actively drive continuous CX and digital journey optimization, leveraging data and insights to iterate and improve.
Ideal Candidate Profile
- 20+ years of experience in telecommunications, digital brands, or consumer technology companies, with proven leadership in Tier-1 markets or Tier-1 operators
- Track record of successfully launching and scaling high-growth consumer brands (B2C), ideally in a digital-first or disruptive / fast-growth startup setting
- Strong command of digital growth levers, including performance marketing, lifecycle management, UX, product innovation
- Deep understanding of telco economics, customer journeys, and commercial drivers
- Strong track record managing and influencing partners, stakeholders, and external agencies
- Exceptional leadership, communication, and interpersonal skills with the ability to solve complex challenges swiftly
- Strategic mindset with a builder’s mentality; comfortable working in fast-paced, zero-to-one environments
- Experience working in or with the MENA region and prior B2C launch experience is strongly preferred
Personal Attributes
- Entrepreneurial and results-oriented mindset
- Agile, adaptable, and comfortable in fast-paced startup environments
- Decisive, innovative, and customer-focused
- Circles is committed to a diverse and inclusive workplace.
- We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
Data Protection and Privacy Statement
By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to
Circles’ Candidate Data Protection and Privacy Policy.
You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy.
You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable.
You further understand that you may withdraw consent at any time, which may affect our ability to consider your application.
In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.
To all recruitment agencies: Circles will only acknowledge resumes shared by recruitment agencies if selected in our preferred supplier partnership program.
Please do not forward resumes to our jobs alias, Circles, employees or any other company location.
Circles will not be held accountable for any fees related to unsolicited resumes not uploaded via our ATS.
Job Details
Role Level: Not Applicable Work Type: Full-Time Country: United Arab Emirates City: Dubai Company Website: https://www.circles.co/ Job Function: Management Company Industry/
About The Company
Searching, interviewing and hiring are all part of the professional life.
The TALENTMATE Portal idea is to fill and help professionals doing one of them by bringing together the requisites under One Roof.
Whether you're hunting for your Next Job Opportunity or Looking for Potential Employers, we're here to lend you a Helping Hand.
Report
Disclaimer: talentmate.com is only a platform to bring jobseekers & employers together.
Applicants are advised to research the bonafides of the prospective employer independently.
We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information.
We also recommend you visit Security Advice for more information.
If you suspect any fraud or malpractice, email us at abuse@talentmate.com.
Your resume, rewritten
for this exact role.
Sign up free — Base Career tailors your CV to this job description in 60 seconds.
01 / 05
Resume Tailored to This Job
Your keywords, structure, and story — rewritten to match this exact role and pass ATS filters.
Free · No card · 60 seconds
02 / 05
Cover Letter for This Role, Done
Job-specific cover letters written in Gulf professional tone — ready in seconds, not hours.
Free · No card · 60 seconds
03 / 05
See How Well You Fit This Role
AI match score with clear reasons — know your fit before investing time in the application.
Free · No card · 60 seconds
04 / 05
Apply in One Click
Autofill any application form on Workday, LinkedIn, Bayt, Greenhouse — with your tailored content.
Free · No card · 60 seconds
05 / 05
Track It. Follow Up at the Right Time.
Visual pipeline for every application with AI-timed follow-up reminders so nothing slips.
Free · No card · 60 seconds
Similar Jobs
General Manager- Agriculture
Abu Dhabi Capital Group · Abu Dhabi
Job Purpose: To support the Head of Agriculture in leading the Group’s agriculture strategy, innovation, and transformation initiatives across agricultural platforms. The role focuses on enhancing productivity, sustainab
Skills
General Manager
From The Arabs · Dubai
About From The Arabs From The Arabs is a luxury Emirati fragrance house rooted in heritage, craftsmanship, and the ritual of scent. Inspired by traditional Arabic perfumery and reimagined through a contemporary lens, the
Skills
General Manager
FIT.UAE · Abu Dhabi
Drive operational excellence, manage sales and fitness teams, implement marketing strategies, and ensure achievement of targets with strong leadership and analytical skills.
Skills
Assistant General Manager
Wynn Al Marjan Island · United Arab Emirates
Execute daily operations, manage budgets, develop strategies, oversee reservations, and ensure service excellence while maintaining health standards and team training.
Skills
General Manager CSP
elnaggarlegal · Dubai
Lead Corporate Services division, manage company formation, ensure compliance, mentor team, and support business development with strong client relationships.
Skills
General Manager – Finance
Tasa Gulf Industry LLC · Dubai
Lead financial strategy, reporting, compliance, and risk management while mentoring the finance team and supporting business growth in the manufacturing industry.
Skills
General Manager Construction
Acquire People · Dubai
Job description On behalf of our client, we are seeking a seasoned General Manager – Construction to build and lead our construction function from the ground up. This is a rare leadership opportunity to shape strategy, s
Skills
Assistant General Manager
Amssd · Dubai
Assistant General Manager We are looking for an experienced AGM to support the General Manager and oversee daily operations across banking, real estate, and hospitality. Responsibilities: Manage bank facilities, loans,
Skills
General Manager
ROYAL T LOGISTICS · Dubai International Financial Center
Job Description: We are seeking an experienced General Manager to oversee daily operations, develop strategic plans, and ensure the overall growth of our organization in the UAE. The ideal candidate will have strong lead
Skills
2 days ago
Apply Now↗Apply Now ↗2.2K+
Cover Letters & Follow-ups
1.8K+
Resumes Tailored
190.5K+
Jobs Tracked
Trusted by professionals at
Stop applying blindly.
Start getting hired.
Base Career automates the hardest parts of job searching — apply smarter, not harder.
AI Resume in 60s
Your resume rewritten for this exact role using the job description as the brief.
ATS-Optimized
Get past automated screening filters with the right keywords matched to each job.
Application Tracker
Track every job, follow-up, and interview in one visual kanban board.
Free plan · No credit card required