Executive - Brand Marketing

About STYLI Marketplace

Brand Marketing Executive

1. Brand Strategy & Positioning

• Support the Brand Manager in maintaining Styli's brand identity, tone of voice, and positioning across all customer touchpoints.
• Ensure marketing and communication materials are aligned with established brand guidelines across GCC markets.

2. Marketing Brand Calendar & Campaigns

• Work closely with the Brand Manager to execute the annual brand marketing calendar, including seasonal campaigns, product launches, and key brand moments.
• Coordinate with creative, content, performance, CRM, and merchandising teams to ensure campaigns are delivered on time and in line with objectives.

3. PR Management

• Coordinate day-to-day execution with PR agencies, ensuring timely sharing of campaign information, product updates, and brand messaging.
• Support media outreach, product seeding, coverage tracking, and reporting while maintaining relationships with media and industry contacts.

4. Events & On-ground Activations

• Work with the Brand Manager and external agencies to execute events, pop-ups, brand activations, and experiential marketing initiatives across GCC markets.
• Coordinate vendors, timelines, budgets, logistics, and post-event reporting to ensure smooth delivery and brand consistency.

5. Influencer Marketing

• Execute influencer campaigns across GCC markets, including influencer sourcing, onboarding, briefing, content approvals, campaign coordination, and performance tracking.
• Maintain influencer databases and support relationship management with creators and agencies.

6. Brand Collaborations

• Support the execution of brand partnerships and collaboration projects by coordinating with internal teams and external partners on campaign deliverables, timelines, and launch plans.
• Track partnership performance and contribute to post-campaign evaluations.

7. Consumer Immersions

• Work with the Brand Manager and external research agencies to support consumer immersions, focus groups, market visits, and customer research initiatives.
• Compile consumer insights, market trends, and competitive intelligence to support campaign planning and brand decision-making.

8. Insights & Reporting

• Track and report on campaign, PR, influencer, event, and brand performance metrics.
• Maintain reporting dashboards and share key learnings and recommendations to support future marketing activities.

Qualifications & Experience

• 2–3 years of experience in brand marketing, PR, influencer marketing, events, or related fields.
• Experience coordinating integrated marketing campaigns and working with multiple stakeholders and agencies.
• Strong understanding of GCC markets; KSA experience is an advantage.
• Arabic language skills preferred.
• Excellent communication, organisation, and project management skills.
• Passion for fashion, culture, and consumer trends.
• *At Styli, we are committed to fostering an inclusive and diverse workplace where every employee feels valued, respected, and empowered.
• As an equal opportunities’ employer, we celebrate the unique backgrounds, perspectives, and talents of our team members.
• We believe that a diverse workforce drives innovation and enhances our ability to serve our customers effectively.
• We do not discriminate on the basis of race, colour, religion, sex, national origin, age, disability, or any other legally protected status.
• We are dedicated to creating an environment where everyone has the opportunity to thrive and succeed.*