Ecom Short-Form Video Ads Creative Strategist (DTC E-Commerce) Full-time . Onsite . Dubai

JMB Brands

About JMB Brands

The Opportunity

Key Responsibilities

• **Manage a team of 4–5 video editors**
• — brief them, review their work, set quality standards, manage their workload, give regular feedback and help them grow
• Own the weekly creative testing pipeline for our home cleaning brand across Meta and TikTok — concepts, hooks, angles, formats, iterations
• Develop ad concepts and write briefs clear enough that editors can execute without back-and-forth
• Partner directly with the media buying team to read performance data and decide what to scale, iterate or kill
• Stay close to the craft — cut ads yourself when the moment calls for it (new angles, urgent tests, A+ concepts, Revisions of Video Editors)
• Track and report on creative performance: hook rate, hold rate, CTR, CPA, ROAS contribution
• Stay on top of what's working in the home cleaning / household products category, plus broader DTC trends on Meta and TikTok
• Build the systems, SOPs and workflows the creative team runs on as it scales

Requirements

• 1–3 years producing or directing performance video ads for DTC ecommerce brands (Facebook, Instagram, TikTok, Pinterest)
• **Experience managing or leading a team of video editors (even informally) — you've briefed, reviewed and given feedback to others, not just produced solo**
• Proven track record of ads that performed at scale — you can point to specific ads, spend levels and what made them work
• Strong hands-on skills in Adobe Premiere, After Effects and/or CapCut
• Deep understanding of the Meta and TikTok creative landscape — UGC, hooks, native formats, what's working right now
• Bonus: experience with physical product brands in home, cleaning, beauty or similar categories
• Commercial instinct: you think in CPA, ROAS and conversion rate, not just views or engagement
• Structured and self-directed — you find the next test, you don't wait to be told
• Genuine interest in direct response, ecommerce and what actually drives sales
• Strong Fluent English — your briefs and feedback should be clear enough that editors can execute without follow-up questions. We sell to USA & Australian market, so English is important.
• Stable career history; we're looking for someone building long-term
• *This role is not for people who want to "express themselves creatively" without caring about results, strategists who only want to think and never touch the timeline, or leads who manage from a distance instead of staying close to their team and the craft.*
• ***How We Work***
• *Speed and iteration over perfection*
• *Clear ownership, no unnecessary meetings*
• *Results-first culture*
• *Pay that grows with performance*
• ***What We Offer***
• *Compensation: AED 15,000 – 22,000 per month, depending on experience and track record, plus performance-linked bonus tied to creative results after 6 months probation period*
• *Full ownership of the creative function for our flagship home cleaning brand selling in US & Australia*
• *A team of 4–5 video editors to lead from day one*
• *Clear progression path as the brand and creative team scale*
• *Direct access to the founder and performance team — no bureaucracy*
• *Long-term growth opportunity inside a fast-moving, founder-led ecommerce group*
• ***How to Apply***
• *Please submit the following:*
• *Your CV*
• *A portfolio of 3–5 short-form video ads you've produced or strategized, ideally with performance context (spend, ROAS, CPA, or scale)*
• *A short note (3–5 sentences) on:*
• *The single best-performing ad you've worked on and why it worked*
• *Your experience managing or leading other editors*