Ecom Growth / Performance Manager (DTC, Paid Traffic, Creative-Led)
Skills
About This Role
Job Description: Ecommerce Growth Manager
Dubai-based · Full-time · Reports to CEO
About Us
We're a profitable, founder-led DTC ecommerce brand in the sustainable home and cleaning products space: reusable cleaning tools, eco-friendly accessories and the everyday essentials that make a household run better.
Headquartered in Dubai, we're an 8-figure brand with an established store in Australia and we've just opened a second store in the US.
We have ambitious growth targets for the year ahead and we have the product, the margins, the team and the capital in place to hit them.
What we need now is a senior operator who can take ownership of the growth engine and run it hard.
The Opportunity
This is a hands-on, senior-level role for someone who wants to own the growth function of a fast-scaling ecommerce business — not advise on it from the sidelines.
You'll report directly to the CEO, with close collaboration during the first 3–6 months while we calibrate.
From there, you'll have full autonomy over the growth and marketing of the business and the mandate to build the team around you.
What You'll Own
- You'll personally lead execution across the full growth stack:
- Media buying across Meta (primary), Google, Axon (AppLovin) and Taboola.
- Creative strategy — ad concepts, hooks, angles and briefs that ship at volume.
- Copywriting for ads, landing pages, funnels and product pages.
- Funnel and landing page builds, including cross-sells, upsells and CRO.
- Direct management of our video editing team — and the hiring of 2–3 more editors to expand creative output.
- Email marketing, customer support, operations and finance sit in parallel functions — you'll partner with them closely but won't manage them.
Must-haves
- Operator mindset. You get things done, remove blockers, and take accountability for results without needing to be pushed.
- Deep creative strategy instincts. You can spot winning hooks, angles and concepts, and you've personally shipped creatives that scaled in ecommerce.
- Hands-on media buying experience across Meta and at least one other major paid channel, with a track record of scaling profitable spend.
- Data-driven decision-making. Fluent in spreadsheets, attribution and unit economics — you make calls from the numbers, not vibes.
- Native-level English, written and verbal. You'll be writing copy for AU and US audiences, so fluent English is absolutely needed.
- How you work
- Direct. No politics, no fluff — you'll challenge the CEO when it matters.
- High-intensity. Five-day weeks with long hours, and willing to work Saturdays when the business calls for it.
- Collaborative. You lift the team up; you're not a lone wolf.
- Entrepreneurial. You treat the business like your own and go the extra mile.
Your First Year
- First 90 days
- Unblock our #1 bottleneck: creative output. Hire 2–3 video editors, onboard them, and build a repeatable creative pipeline. You will be creating the ad scripts which are brought to life by the video editors.
- Begin scaling the US store (currently \~10% of revenue, with significant headroom alongside our established AU business).
- Help us with copywriting, building prelanders and improving conversion rate on existing funnels.
- Establish a weekly reporting cadence covering revenue, ROAS and creative win rate.
- By 6 months
- Take over daily media buying across Meta, Google, Axon and Taboola.
- Measurable ROAS improvement against the current baseline.
- A consistent pipeline of winning creatives shipping every week.
- Full ownership of revenue and profit growth across both stores (AU and US), with bi-weekly CEO reviews.
- By 12 months
- Business at or near a $100M ARR run-rate (\~$8M monthly revenue).
- A diversified channel mix, with Meta, Google, Axon and Taboola all contributing meaningfully.
- Landing page and funnel improvements driving incremental margin.
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