Digital Marketing Specialist

Overview

Key Responsibilities

• Performance & GTM Lead: Drive digital performance for 3C product launches and daily sales across MEA markets to hit ROAS and CPA targets.
• Cross-functional Campaigns: Collaborate with internal departments to lead major promotional campaigns (White Friday, Ramadan) and New Product GTM (Go-to-Market) strategies.
• Conversion Strategy: Execute lower-funnel tactics, including retargeting, abandoned cart recovery, and high-intent audience scaling for high-value tech products.
• WhatsApp Ecosystem: Lead the "Conversation-to-Sale" journey via WhatsApp Business API, managing chatbot flows and automated lead qualification.
• Technical Operations: Oversee tracking integrity (GTM, Meta CAPI, GA4) and diagnose attribution discrepancies to ensure data-driven decision-making.
• Data & Insights: Build performance dashboards to provide actionable insights on creative efficiency and cross-market competitiveness.

Profile & Qualifications

• Platform Expertise: 3+ years in Google Ads, Meta, TikTok, and Snap Ads; 3C/Consumer Electronics industry experience is highly preferred.
• Technical Mastery: Deep knowledge of tracking infrastructure (CAPI/GTM) and full-funnel attribution models.
• Stakeholder Management: Proven ability to coordinate with multiple internal teams to execute complex, large-scale digital campaigns.
• Regional Savvy: Experience in the MEA market and a strong understanding of local consumer behavior during major shopping peaks.
• Analytical & Agile: Expert in Excel/Looker Studio; ability to thrive in a fast-paced, "launch-driven" regional environment.
• Agency Background: Previous experience in a major media agency is a significant plus.