Digital Marketing Specialist

About the role

AI-powered marketing

• Use generative AI tools such as ChatGPT, Claude, and Gemini for content, ad copy, and campaign ideation.
• Evaluate and implement AI marketing tools for automation, personalization, predictive analytics, and creative generation.
• Build prompt libraries and standard operating procedures for team-wide AI use.
• Track emerging AI marketing capabilities and pilot new tools.

Paid advertising

• Plan, launch, and optimize campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant channels.
• Own channel budget allocation, bidding strategy, and ROAS/CPA targets.
• Run structured A/B tests on creative, copy, audiences, and landing pages.
• Use AI-driven bidding and targeting to improve efficiency and reduce customer acquisition cost.

SEO, AEO, and GEO

• Lead technical, on-page, and off-page SEO; conduct keyword research, content gap analysis, and competitor audits.
• Partner with development and product teams on Core Web Vitals, crawlability, and indexing.
• Report on rankings, organic traffic, and conversions using Google Search Console, GA4, and SEMrush or Ahrefs.
• Optimize content for featured snippets, People Also Ask, voice search, and answer-first formats; implement structured data.
• Improve brand visibility and citation frequency in AI-generated answers; monitor brand representation in LLM outputs.
• Structure content for AI crawlers and retrieval, and track GEO performance with tools such as Profound, Otterly.AI, or Peec AI.

Strategy and reporting

• Build a unified dashboard for paid, SEO, AEO, and GEO performance.
• Present monthly or quarterly reviews with insights, not just numbers.
• Manage agency or freelancer relationships and mentor junior team members.
• Own the digital marketing budget across paid and organic initiatives.

What you'll need

• 2 to 3 years of digital marketing experience with ownership of paid and organic channels.
• Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong technical, content, and link-building SEO fundamentals; experience with SEMrush, Ahrefs, or Google Search Console.
• Working knowledge of AEO/GEO or clear evidence of quickly learning emerging disciplines.
• Practical daily fluency with generative AI tools for content and workflow.
• Strong analytical skills, comfort with GA4 and dashboards, and ability to turn data into decisions.
• Strong written communication.

Nice to have

• Experience with marketing automation or CRM platforms such as HubSpot, Marketo, or Salesforce.
• Basic understanding of LLM retrieval and ranking, including embeddings, RAG, and crawlers.
• Startup or fast-scaling company experience.
• Google Ads, Google Analytics (GA4), or HubSpot certifications.

Pay

• AED 4,000 to AED 5,500 per month.

Work location

• Work location is in person.