Digital Marketing Specialist

Role overview

AI-powered marketing

• Use generative AI tools such as ChatGPT, Claude, and Gemini for content, ad copy, and campaign ideation.
• Evaluate AI tools for automation, personalization, predictive analytics, and creative generation; build prompt libraries and SOPs.
• Track emerging capabilities and pilot new AI marketing tools.

Paid advertising

• Plan, launch, and optimize Google Ads, Meta Ads, LinkedIn Ads, and other relevant channel campaigns.
• Own budget allocation, bidding strategy, and ROAS/CPA targets; run A/B tests across creative, copy, audiences, and landing pages.
• Use AI-driven bidding and targeting to improve efficiency and reduce customer acquisition cost.

SEO, AEO, and GEO

• Lead technical, on-page, and off-page SEO; conduct keyword research, content gap analysis, and competitor audits.
• Work with development and product teams on Core Web Vitals, crawlability, and indexing; report rankings, traffic, and conversions.
• Optimize for featured snippets, People Also Ask, voice search, structured data, and answer-first content.
• Improve brand visibility in AI-generated answers, monitor LLM brand representation, and structure content for AI retrieval.
• Track GEO performance using emerging tools such as Profound, Otterly.AI, or Peec AI.

Strategy and reporting

• Build a unified dashboard covering paid, SEO, AEO, and GEO performance; present monthly or quarterly reviews with insights.
• Manage agency or freelancer relationships, mentor junior team members, and own the digital marketing budget across paid and organic initiatives.

Requirements

• Two to three years of digital marketing experience with ownership of paid and organic channels.
• Hands-on expertise in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
• Strong technical, content, and link-building SEO fundamentals; experience with tools such as SEMrush, Ahrefs, or Google Search Console.
• Working knowledge of AEO/GEO, or clear evidence of learning emerging disciplines quickly.
• Daily practical fluency with generative AI tools for content and workflow.
• Strong analytical skills, GA4 and dashboard comfort, and ability to turn data into decisions; strong written communication.

Preferred qualifications

• Marketing automation or CRM platform experience, including HubSpot, Marketo, or Salesforce, is a plus.
• Basic understanding of LLM retrieval and ranking, including embeddings, RAG, or crawlers, is a plus.
• Startup or fast-scaling company experience is a plus.
• Google Ads, Google Analytics (GA4), or HubSpot certifications are a plus.

Compensation

• Pay is listed as AED 4,000–8,200 per month; the source salary field separately lists AED 4,000 per month.

Workplace

• The description contains both a Remote work-location statement and an In person work-location statement; workplace arrangement is contradictory.