Digital Marketing Manager

About the Role

Key Responsibilities

• :Develop and execute comprehensive digital marketing strategies for real estate projects in close coordination with the Marketing Manager
• .Plan, launch, and manage paid advertising campaigns across major digital platforms, including Meta, Snapchat, TikTok, Google Search, Google Display, and other relevant channels
• .Define clear advertising objectives tailored to each project stage (Awareness, Traffic, Lead Generation, Retargeting, and Conversion Optimization)
• .Manage and allocate advertising budgets efficiently across different channels based on daily and weekly performance
• .Monitor daily campaign performance and analyze key metrics such as CPL, CTR, CPC, CPM, Conversion Rate, and Cost per Qualified Lead
• .Oversee the setup of UTM tracking, Pixels, and Conversion Events; ensure tracking accuracy using Google Tag Manager (GTM) and Google Analytics 4 (GA4)
• .Build and maintain clear, interactive data dashboards (using Looker Studio, Power BI, etc.) to present channel and project performance to senior management
• .Coordinate regularly with the sales and customer service teams to assess lead quality, monitor the conversion funnel, and act on sales feedback
• .Propose and optimize dedicated landing pages and lead forms to enhance the digital customer experience from ad click to final registration
• .Execute advanced retargeting campaigns and build Lookalike/Custom audiences to capture high-intent prospects
• .Provide clear, data-driven creative briefs to the content and design teams; spearhead A/B testing frameworks for ad copy, designs, videos, and landing pages
• .Supervise and evaluate the performance of external digital agencies, platforms, and vendors to ensure data transparency and ROI
• .Actively contribute to improving data quality within the CRM system, mapping campaign sources to lead qualification stages
• .Conduct ongoing digital competitor analysis and keep up with the latest ad platform algorithms and real estate marketing trends
• .

Technical Skill

• s Mastery of Meta Ads Manager, Snapchat Ads Manager, TikTok Ads Manager, and Google Ads (Search, Display, Performance Max
• ).Advanced proficiency in GA4, Google Tag Manager, Conversion API (CAPI), and complex tracking plan setup
• s.Ability to build performance dashboards using Looker Studio, Power BI, or equivalent tool
• s.Deep understanding of digital KPIs (CTR, CPC, CPM, CPL, CPA, ROAS) and the ability to turn raw data into actionable insight
• s.Proven experience in generating high-value leads and understanding the specific real estate customer journe
• y.

Experience

• working with CRM systems (e.g., Bitrix24, HubSpot, Salesforce, Zoho) and linking ad data to sales pipeline
• s.Solid understanding of search engine optimization and marketing, including Google Keyword Planner and negative keyword strategie
• s.Competency in designing and executing structured A/B testing for creatives, landing pages, and audience
• s.Ability to manage mid-to-large scale monthly budgets and interpret diverse Attribution Model
• s.

Behavioral & Soft Ski

• llsStrong analytical and data-driven minds
• et.High precision and attention to detail when analyzing numbe
• rs.Swift decision-making and problem-solving capabiliti
• es.Strong financial accountability and budget ownersh
• ip.Excellent communication skills to bridge the gap between marketing, sales, and executive manageme
• nt.Agile mindset with a commitment to continuous optimizati
• on.Ability to work effectively under pressure and hit tight lead targe
• ts.

& Experi

• enceBachelor’s degree in marketing, Digital Marketing, Business Administration, or a related fi
• eld.Minimum of 6 years of hands-on experience in digital marketing, with a proven track record in paid performance campai
• gns.Minimum of 3 years dedicated to Lead Generation campaigns, ideally within real estate or high-ticket/long-sales-cycle industr
• ies.Previous experience within real estate development companies, real estate brokerages, PropTech platforms, or digital performance agencies managing real estate portfo
• liosProven experience managing mid-to-large scale monthly ad budgets with demonstrable ROI d
• ata.Professional fluency in both Arabic and Eng
• lish