Digital Marketing Manager

Role overview

Campaign execution and optimization

• Launch, manage, and optimize paid campaigns across Google, Meta, LinkedIn, and TikTok.
• Run structured tests, refine targeting, and adjust bidding strategies to improve efficiency and scale results.
• Implement acquisition and retention tactics that drive measurable performance.

Conversion optimization and tracking

• Analyze conversion paths and identify friction points and improvement opportunities.
• Execute A/B and multivariate tests across ads, audiences, and landing pages; maintain a CRO roadmap and provide regular updates.
• Manage GTM tagging, tracking, remarketing, and conversion events across channels.
• Ensure accurate data and attribution, integrate CRM and offline conversion tracking, and maintain clean data structures.

Insights and collaboration

• Build KPI dashboards for paid and organic channels and translate data into optimization decisions and strategic recommendations.
• Monitor trends, diagnose performance shifts, and provide proactive stakeholder insights.
• Collaborate with internal teams and present findings, learnings, and next steps to leadership and cross-functional partners.

Experience and technical qualifications

• At least six years of performance marketing experience in international markets.
• Advanced expertise in Google Tag Manager and Google Analytics 4.
• Skilled in performance campaign optimization and conversion rate optimization.
• Successfully passed Google Search Ads, Google Measurement, Meta, and LinkedIn certification exams.
• Familiarity with offline conversion tracking and CRM integration.

Core and preferred competencies

• Strong digital marketing skills across organic and paid channels; organized with exceptional attention to detail.
• Commercial mindset, hands-on campaign execution capability, problem-solving ability, and collaboration skills.
• Excellent communication skills and fluency in English.
• CRM and email marketing campaign experience is preferred.
• Understanding of AI's impact on digital marketing is preferred.

Benefits

• 24 annual leave days and an annual flight home.
• Life insurance and medical insurance, with an option to upgrade medical coverage at the employee's cost.
• Bonus scheme in relevant departments, company functions, staff events, and team-building events.
• Opportunities to learn, develop, and grow with the organization.