Digital Marketing Executive (SEO, lead Generation , Web Management)

Salary Range

Job Overview

Digital Marketing Executive

• to handle end-to-end digital marketing activities, with a strong focus on SEO, lead generation, and online brand visibility.
• The role is responsible for driving qualified leads, improving digital presence, and supporting business growth through effective marketing strategies in the HR and staffing space.
• Key Responsibilities SEO , Lead Generation & Website Management
• Develop and implement on-page and off-page SEO strategies to improve search rankings. - Conduct keyword research aligned with HR, recruitment, and staffing services.
• Optimize website content, landing pages, meta tags, and blog articles.
• Monitor website performance using tools such as Google Analytics and Search Console.
• Coordinate with developers or vendors for technical SEO improvements.

Lead Generation & Campaign Management

• Plan and execute lead generation campaigns across digital channels.
• Manage inbound lead funnels and improve conversion rates. - Create and optimize landing pages and lead forms.
• Track, analyze, and report on lead performance and ROI.
• Work closely with the sales and recruitment teams to ensure lead quality.

Digital Marketing, Content & Email Marketing

• Manage social media platforms (LinkedIn, Instagram, Facebook) for brand visibility.
• Plan and publish content related to HR solutions, recruitment trends, and hiring needs.
• Create and execute email marketing campaigns for clients, candidates, and internal databases.
• Manage email lists, segmentation, and campaign scheduling.
• Track open rates, click-through rates, and conversions to improve email performance.
• Support employer branding and corporate marketing initiatives.

Analytics & Reporting

• Prepare weekly and monthly performance reports.
• Analyze traffic, leads, and campaign effectiveness.
• Suggest data-driven improvements to enhance marketing outcomes.

Required Skills & Qualifications