Digital Marketing

Role overview

Digital marketing

• Develop and implement strategies across social media, Google, and other online platforms.
• Manage social media content planning, posting, engagement, and analytics.
• Run paid campaigns on Meta, Google, TikTok, and other platforms, and track performance.
• Analyze campaign data, prepare reports, and optimize campaigns for better ROI.
• Improve website SEO, manage content updates, and coordinate with developers when needed.
• Stay current with digital trends and competitor activity.

Graphic design

• Create designs for social media posts, ads, banners, presentations, and print materials.
• Develop brand guidelines and maintain a consistent visual identity across platforms.
• Design packaging, brochures, flyers, and marketing materials as required.
• Collaborate with the marketing team on creative concepts and campaigns.
• Video editing for short videos, reels, and motion graphics is optional but preferred.

Requirements

• Bachelor’s degree in Marketing, Media, Graphic Design, or a related field.
• Proven experience in both digital marketing and graphic design roles.
• Strong skills using design tools such as Adobe Photoshop, Illustrator, InDesign, or Canva.
• Knowledge of digital marketing platforms such as Meta Business Suite, Google Analytics, or Google Ads Manager.
• Understanding of SEO, social media algorithms, and content strategies.
• Strong communication skills, attention to detail, ability to work independently, and ability to manage multiple tasks.

Preferred skills

• Video editing experience with Premiere, After Effects, or CapCut is preferred.
• Photography skills for product and lifestyle shots are preferred.
• UI/UX design knowledge is preferred.
• Experience creating ad copy and creative concepts is preferred.

Employment

• Job type is full-time.

Work location

• Work location is in person.