Customer Experience Leader
Role Overview
The Customer Experience Leader leads execution of customer programs and results, role-modeling and coaching to build a customer-focused, high-performance store environment.
Reports to the Customer Experience Manager; the General Manager is the manager once removed.
Key Skills for This Role
Full Job Posting
Role overview
The Customer Experience Leader leads execution of customer programs and results, role-modeling and coaching to build a customer-focused, high-performance store environment.
Reports to the Customer Experience Manager; the General Manager is the manager once removed.
Customer experience and sales
- Lead store execution of customer experience priorities, using customer, sales, and omni-channel insights to optimize team deployment, service, engagement, and sales.
- Bring the Indigo Experience and R.E.A.D. service model to life through Sales Generation Leadership, active coaching, and in-the-moment feedback.
- Lead daily communication routines and sales rallies covering business priorities, promotions, loyalty initiatives, customer opportunities, and service expectations.
- Coach and develop Customer Experience Representatives to deliver intuitive recommendations, meaningful interactions, and exceptional service.
- Support customer pickups, Manhattan order management activities, online returns, customer issue resolution, and related omni-channel interactions.
- Lead Plum loyalty, Indigo Love of Reading, CEO Awards, Staff Picks, customer events, author signings, consignment programs, and store social media activities.
- Use customer insights, Voice of the Customer feedback, and in-store observations to improve customer satisfaction and service execution.
Store operations and team support
- Maintain customer service areas, payment desks, and cash office processes in line with cash handling procedures, operational controls, and company standards.
- Support store supplies ordering and other customer-facing operational routines.
- Partner with Product Operations leadership on customer experience, product availability, merchandising execution, and operational readiness.
- Support the Customer Experience Manager by identifying customer-facing opportunities, escalating risks, and contributing to action plans.
- Coach and train the team on customer-focused behaviours; maintain a safe and organized work environment in compliance with health and safety standards.
- Model Indigo's Guiding Principles and foster a positive, collaborative, and accountable team culture.
Qualifications
- 1–3 years of leadership experience in specialty retail and/or a multi-unit environment, including leading teams in a customer-facing setting.
- Experience executing customer experience and/or omni-channel programs and translating direction into actions that drive results.
- Strong retail operations knowledge, including cash handling, compliance, and fast-paced retail execution.
- Ability to coach and develop team members through hands-on training and reinforcement of service, operational, and cash handling standards.
- Strong organization, planning, communication, and problem-solving skills; able to prioritize competing demands and meet deadlines.
- Operational discipline and experience with inventory management, compliance, pricing accuracy, and company standards.
- Able to adapt to changing priorities and use technology, including AI-enabled tools, to improve efficiency and execution.
- Sound judgment, accountability, and a proactive approach to execution and continuous improvement.
- Align with Indigo's values and demonstrate a passion for its mission, operational execution, inventory integrity, product presentation, and team experiences.
- Able to work early mornings, evenings, weekends, and holidays; remain mobile on the sales floor for extended periods; and safely lift items up to 40 lbs.
- Maintain or obtain role-specific certifications, such as First Aid or Joint Health & Safety Committee certifications, in line with provincial and store requirements.
- A college degree is preferred, or an equivalent combination of education and relevant experience. French and English bilingualism is required for roles based in Quebec.
Performance measures
Key performance metrics include Net Promoter Score, net sales and profitability, Plum loyalty and email acquisition, promotional execution, and store engagement score.
Key relationships
Internal partners include store employees and leadership, the Online Customer Service team, and the Indigo Love of Reading team.
External relationships include customers, consignment authors and agents, event vendors, and Adopt-a-School partners.
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