CRM Manager
Role Overview
CRM Manager leading lifecycle marketing across user segments and business verticals, including Puja, Chadhawa, and Astro.
Reports to the Associate Director – Retention & Product, within the Retention department.
Bengaluru position designated as work from office; full-time.
Key Skills for This Role
Full Job Posting
Role overview
CRM Manager leading lifecycle marketing across user segments and business verticals, including Puja, Chadhawa, and Astro.
Reports to the Associate Director – Retention & Product, within the Retention department.
Bengaluru position designated as work from office; full-time.
Responsibilities and deliverables
- Own CRM strategy and lead push, SMS, WhatsApp, and email campaigns.
- Manage and mentor CRM executives and specialists.
- Build onboarding, engagement, and reactivation journeys.
- Monitor and report DAU, WAU, re-engagement, and conversion metrics; create dashboards and track OKRs.
- Collaborate with product, growth, content, and data teams.
- Drive retention and revenue, optimize user journeys, and establish scalable CRM processes.
What the employer is looking for
- 4–6 years of experience in CRM, lifecycle marketing, or retention.
- Hands-on experience with campaign tools and analytics platforms.
- Ability to lead and coach a small team.
- Strong data orientation and performance mindset.
- Excellent collaboration and stakeholder management skills.
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