CRM Executive – Lead Management

Role purpose

About the employer

Responsibilities

• Monitor incoming leads and verify assignment to the correct agent under approved routing rules.
• Track first-response and follow-up SLA compliance and chase agents and sales managers on overdue actions.
• Review lead activity across all stages and ensure statuses, notes, next actions, and follow-up dates are current.
• Identify unattended, aging, or stuck leads and coordinate corrective action to prevent missed opportunities.
• Make QA calls to reactivate and follow up with leads.
• Coordinate lead reassignment and redistribution according to approved criteria and authority levels.
• Check lead records for missing or inconsistent data and coordinate corrections.
• Escalate SLA breaches, repeated follow-up gaps, and ownership disputes to the CRM Manager.
• Analyze campaign performance and report trends and recommendations to the CRM Manager.
• Prepare daily and weekly reports on assignment, overdue leads, SLA compliance, aging, and reassignment.
• Flag CRM issues affecting lead capture, assignment, or follow-up and track them through resolution.
• Keep customer data confidential and lead activity within the approved CRM environment.

What the employer is looking for

• Experience in a lead management, CRM, or sales operations role; Salesforce experience is preferred.
• UAE experience and a good understanding of the local market; real estate experience is preferred.
• Confident making QA and follow-up calls to re-engage leads.
• Proactive, hands-on approach to following up on leads.
• Strong attention to detail and solid reporting and data analysis skills in Excel or CRM dashboards.
• Excellent communication skills in English; additional languages are an advantage.
• Immediate or short-notice availability is preferred.

Compensation

• Salary up to AED 8,000 per month, depending on experience.