Consumer Journey Manager GTR
Role Overview
The Consumer Journey Manager establishes, orchestrates, and improves journey management across Global Travel Retail touchpoints before, during, and after travel.
The role translates consumer understanding, data, and insights into priorities and aligns Marketing, Brand, Digital, and Activation efforts to improve decisions, execution, and funnel performance.
The role works closely with the Reduced Risk Products and Digital Director and connects cross-functional teams.
Key Skills for This Role
Full Job Posting
Role overview
The Consumer Journey Manager establishes, orchestrates, and improves journey management across Global Travel Retail touchpoints before, during, and after travel.
The role translates consumer understanding, data, and insights into priorities and aligns Marketing, Brand, Digital, and Activation efforts to improve decisions, execution, and funnel performance.
The role works closely with the Reduced Risk Products and Digital Director and connects cross-functional teams.
Position responsibilities
- Lead the development of Consumer Journey Management and embed its operating model, ownership, and ways of working across the business.
- Build a scalable journey-management capability for future business needs.
- Lead journey strategy across key GTR touchpoints and set measurable priorities spanning Awareness, Acquisition, and Retention.
- Define journey KPIs, governance, and performance reviews; identify friction and drive continuous optimization.
- Coordinate SI, Brand, Digital, Activation, and other stakeholders to integrate initiatives and improve journey impact.
Requirements
- High-standard university degree required.
- At least 7 years of professional experience required.
- Experience in Consumer Journey, Customer Experience, or Consumer Engagement required.
- Experience leading cross-functional initiatives and influencing stakeholders in a matrix organization required.
- Experience using consumer insights, analytics, and performance data for decisions and prioritization required.
- Experience building capabilities, frameworks, or ways of working required.
- Advanced written and spoken English required.
- Travel Retail and/or RRP experience is an advantage.
Benefits and working arrangements
- The employer mentions well-being initiatives, flexible work arrangements, growth opportunities, and benefits including a family leave policy.
Hiring process
- The stated selection process may include a talent-advisor phone screening, assessment tests, and interviews.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at JTI - Japan Tobacco International
Consumer Journey Manager GTR
, UAE
JTI is seeking a Consumer Journey Manager to build journey-management capability and lead strategy, governance, and optimization across Global Travel Retail touchpoints. Applicants need a degree, at least seven years of
Consumer Journey Manager GTR
, UAE
JTI is seeking a Consumer Journey Manager to build and lead journey strategy across Global Travel Retail touchpoints before, during and after travel. The role requires relevant consumer journey or customer experience exp
Consumer Journey Manager GTR
, UAE
JTI is seeking a Consumer Journey Manager to build and lead journey strategy across Global Travel Retail touchpoints before, during, and after travel. The role requires relevant consumer journey or customer experience ex
Consumer Journey Manager GTR
, UAE
JTI is seeking a Consumer Journey Manager to establish and lead journey strategy across Global Travel Retail touchpoints. The role requires a university degree, 7+ years of experience, consumer journey or customer experi
Consumer Journey Manager GTR
, UAE
JTI is seeking a Consumer Journey Manager to build and lead journey management across Global Travel Retail touchpoints before, during, and after travel. The role requires at least seven years of experience, a university
Consumer Journey Manager GTR
, UAE
JTI is seeking a Consumer Journey Manager to establish and lead consumer journey strategy and improvement across Global Travel Retail touchpoints. The role requires a university degree, 7+ years of experience, advanced E
Consumer Journey Manager GTR
, UAE
JTI is seeking a Consumer Journey Manager to build and lead consumer journey management across Global Travel Retail touchpoints. The role requires a university degree, 7+ years of professional experience, consumer journe
Consumer Journey Manager GTR
, UAE
JTI recherche un Consumer Journey Manager pour développer et optimiser les parcours consommateurs dans le secteur Global Travel Retail, avant, pendant et après le voyage. La personne définira la stratégie, les indicateur
Consumer Journey Manager GTR
, UAE
Consumer Journey Manager GTR
, UAE
Consumer Journey Manager GTR
, UAE
Consumer Journey Manager GTR
, UAE
Consumer Journey Manager GTR
, UAE
Consumer Journey Manager GTR
, UAE
Consumer Journey Manager GTR
, UAE
Consumer Journey Manager GTR
, UAE