Consumer Journey Manager GTR
Role Overview
The Consumer Journey Manager leads Consumer Journey Management across Global Travel Retail touchpoints before, during, and after travel.
The role turns consumer understanding, data, and insights into aligned Marketing, Brand, Digital, and Activation efforts that improve decisions, execution, and funnel performance.
Key Skills for This Role
Full Job Posting
Role overview
The Consumer Journey Manager leads Consumer Journey Management across Global Travel Retail touchpoints before, during, and after travel.
The role turns consumer understanding, data, and insights into aligned Marketing, Brand, Digital, and Activation efforts that improve decisions, execution, and funnel performance.
Responsibilities
- Establish and evolve Consumer Journey Management in GTR, embedding an operating model and ways of working with clear ownership and organizational adoption.
- Build a scalable foundation for the capability to support future business needs.
- Lead journey strategy across key touchpoints before, during, and after travel, translating insights into priorities, action plans, and measurable objectives.
- Improve Awareness, Acquisition, and Retention funnel performance and focus initiatives on measurable consumer and commercial outcomes.
- Define journey KPIs, governance frameworks, and performance review routines; monitor performance and drive optimization.
- Coordinate SI, Brand, Digital, Activation, and other stakeholders to integrate initiatives and deliver a consistent consumer experience.
Requirements
- A university degree and at least seven years of professional experience are required.
- Experience in Consumer Journey, Customer Experience, or Consumer Engagement is required.
- Experience leading cross-functional initiatives and influencing stakeholders in a matrix organization is required.
- Experience using consumer insights, analytics, and performance data for decisions and prioritization is required.
- Experience building capabilities, frameworks, or ways of working is required.
- Advanced written and spoken English is required.
- Travel Retail and/or Reduced Risk Products experience is an advantage.
Benefits and work arrangements
- The posting mentions well-being initiatives, flexible work arrangements, growth opportunities, and benefits including a family leave policy.
Hiring process
- Selected applicants can expect a phone screening, assessment tests, interviews, and an offer process; steps may vary by role type.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at JTI - Japan Tobacco International
Business Intelligence Manager
, UAE
JTI is seeking a Strategic Insights and Business Intelligence Manager to build consumer and trade insight capabilities and tools that support commercial decisions across the Middle East. The role leads market modeling, p
Business Intelligence Manager
, UAE
JTI is seeking a Strategic Insights and Business Intelligence Manager to lead consumer insight and data-driven commercial decision support across the Middle East. The role requires 12+ years of relevant managerial experi
Business Intelligence Manager
, UAE
JTI recherche un gestionnaire des insights stratégiques et de l’intelligence d’affaires pour la région du Moyen-Orient. Le poste transforme les données consommateurs et commerciales en analyses et outils de décision, et
Business Intelligence Manager
, UAE
JTI is seeking a manager to lead strategic insights and business intelligence for the Middle East, turning consumer and commercial data into actionable decisions. The role requires 12+ years of relevant managerial experi
Business Intelligence Manager
, UAE
JTI seeks a Strategic Insights & Business Intelligence Manager to build consumer and trade insight capabilities and data tools that guide brand growth and commercial decisions across the Middle East. The role leads marke
Business Intelligence Manager
, UAE
JTI seeks a manager to develop strategic insights and business intelligence that inform brand growth and commercial decisions across the Middle East. The role requires 12+ years of relevant managerial SI&BI experience, i
Business Intelligence Manager
, UAE
JTI is seeking a manager to lead strategic insights and business intelligence for the Middle East, supporting brand growth and commercial decisions. The role develops consumer research, market models, dashboards, and dat
Consumer Journey Manager GTR
, UAE
JTI seeks a Consumer Journey Manager to build and lead journey strategy across Global Travel Retail touchpoints before, during, and after travel. Candidates need at least seven years of experience, consumer journey or cu
Business Intelligence Manager
, UAE
Business Intelligence Manager
, UAE
Business Intelligence Manager
, UAE
Business Intelligence Manager
, UAE
Business Intelligence Manager
, UAE
Business Intelligence Manager
, UAE
Business Intelligence Manager
, UAE
Consumer Journey Manager GTR
, UAE