COMMERCIAL DIRECTOR

About This Role

Commercial Director Doha Golf Club – Doha, Qatar

Position Overview The Commercial Director is responsible for leading the commercial strategy and revenue growth of Doha Golf Club by maximizing the value of its assets, partnerships, and customerexperience offerings. The role will oversee all revenue generating functions including membership, hospitality, events, partnerships, sponsorships, retail, and commercial leasing, while supporting the club’s strategic transformation into a multi-sport, lifestyle, and tourism destination operating year-round.

The Commercial Director will work closely with the General Manager, Board, and key stakeholders to drive sustainable financial performance, expand the club’s market reach, and position Doha Golf Club as a premier destination for sports, leisure, and community engagement in Qatar.

Key Responsibilities Commercial Strategy & Revenue Growth

• Develop and implement the club’s commercial strategy aligned with long-term growth objectives.
• Identify and activate new revenue streams including hospitality, sports facilities, retail, events, tourism partnerships, and land utilization opportunities.
• Drive membership growth, retention, and premium member experiences.
• Optimize pricing strategies, packages, and offerings to maximize revenue across all business units.

Partnerships, Sponsorships & Business Development

• Secure and manage strategic partnerships, sponsorships, and commercial colla

borations.

• Develop relationships with corporates, institutions, hospitality brands, sports or

ganizations, and tourism stakeholders.

• Structure and negotiate commercial agreements, joint ventures, and long-term leasing opportunities.Events, Hospitality & Destination Programming
• Lead the commercial development of sports tournaments, corporate events, entertainment programming, and lifestyle experiences.
• Position the club as a year-round destination for sports, leisure, and community engagement.
• Develop partnerships with hospitality operators, event organizers, and tourism bodies.

Asset & Land Commercialization

• Identify opportunities to activate underutilized land and facilities through commercial developments, partnerships, or events.
• Support projects related to sports academies, wellness, hospitality, and destinat

ion experiences.

• Ensure optimal return on investment (ROI) from club assets.

Financial Performance & Reporting

• Manage revenue targets, budgets, and commercial performance metrics.
• Provide regular financial forecasts, performance analysis, and strategic recommendations to senior management and the board.
• Monitor profitability across business units and identify opportunities for optimization.

Marketing, Branding & Customer Experience

• Work with marketing teams to strengthen the club’s brand positioning locally and internationally.
• Ensure the club delivers premium customer experiences aligned with its positioning as a flagship golf and lifestyle destination.
• Support initiatives that enhance community engagement and tourism appeal.

Qualifications

• Bachelor’s degree in Business Administration, Hospitality Management, Sports

Management, or a related field.

Experience

• 10+ years of senior commercial leadership experience, preferably within:
• Hospitality
• Sports and leisure
• Destination developmento Private clubs or golf operations
• Luxury lifestyle sectors
• Proven experience in:
• Revenue growth and commercial strategy
• Sponsorship and partnership development
• Large-scale events and hospitality operations
• Negotiation and contract management

Key Competencies

• Strategic thinking and commercial acumen
• Strong leadership and stakeholder management
• Business development and partnership negotiation
• Financial and operational management
• Customer-centric mindset
• Ability to operate in a dynamic, high-profile environment

Key Success Indicators

• Growth in commercial revenue streams
• Expansion of strategic partnerships and sponsorships
• Increased membership engagement and visitor footfall
• Successful activation of events, hospitality, and lifestyle offerings
• Enhanced asset utilization and enterprise value

Reporting Structure Reports to: General Manager Strategic Impact The Commercial Director will play a critical role in supporting Doha Golf Club’s transformation into a leading multi sport, lifestyle, and tourism destination, ensuring sustainable growth and long-term value creation.