Chinese Content Creator & Marketing Specialist

Key Responsibilities

• Content Creation & Copywriting: Create original, high-quality content for WeChat articles, e-books, brochures, advertising copy, case studies, and other marketing materials that communicate our value proposition and engage Chinese-speaking families.
• Sales Enablement: Develop sales enablement materials, including presentation decks, program guides, service brochures, and customer-facing resources to equip the sales team with compelling messaging, communicate our value proposition, and support client consultations and follow-ups.
• Digital Marketing & Creative Assets: Design and develop cross-platform digital marketing collateral, including social media ads, organic social content, digital flyers, booklets, and campaign assets for WeChat, RED (Xiaohongshu), and other relevant platforms.
• Content Localization & Storytelling: Develop and localize bilingual marketing assets, including blog posts, brochures, videos, student success stories, and webinar content, ensuring messaging resonates with Chinese-speaking audiences and reflects the Canadian education market.
• Campaign & Event Support: Coordinate and support integrated marketing campaigns and outreach initiatives, including education expos, seminars, webinars, and school presentations. Develop promotional materials and ensure consistent messaging across channels.
• Market Research & Content Insights: Monitor Canadian education trends, competitor activities, audience interests, and platform developments to identify relevant content opportunities and inform marketing strategies.
• Performance Tracking & Continuous Improvement: Track content and campaign performance, analyze engagement and lead-generation metrics, and use insights to optimize content effectiveness and marketing outcomes.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Education, Public Relations, or a related field. Relevant experience in marketing or education is an asset.
• Education System & College Admissions Knowledge: Strong understanding of the Canadian high school education system and the U.S. university admissions process, including application requirements, timelines, academic pathways, and admissions expectations.
• Language Proficiency: Native Mandarin proficiency and fluent English communication skills, both written and spoken.
• Content Writing Skills: Strong copywriting and content creation skills, with experience writing WeChat articles and developing marketing content. Experience in public relations is an asset.
• Digital Tools & Platforms: Proficiency in Google Workspace, Canva, Marketo, and major social media platforms. Experience with graphic design and video editing tools is a plus.
• Marketing & Customer Engagement: Experience in sales, marketing, or customer service. Familiarity with B2B and B2C sales processes is preferred.
• Communication & Relationship Building: Excellent interpersonal and communication skills, with the ability to build trust and rapport with clients and stakeholders from diverse backgrounds.
• Ownership & Execution: Proactive, results-oriented, and accountable, with a strong sense of ownership, attention to detail, and the ability to manage multiple priorities effectively.
• Why work for Crimson?
• Join a rapidly growing, hyper-global EdTech startup (named among GVT Top 150 EdTech companies)
• Work with a high-performing, diverse, and ambitious team
• Engage with innovative technology to re-imagine the education landscape
• Enjoy limitless growth and development opportunities
• If you are passionate about education, people, and a fast-paced collaborative environment, and want to work with cutting-edge technology, we’d love to hear from you!

Why work for Crimson?

Preferred Qualifications

• Digital Tools & Platforms: Proficiency in Google Workspace, Canva, Marketo, and major social media platforms. Experience with graphic design and video editing tools is a plus.
• Marketing & Customer Engagement: Experience in sales, marketing, or customer service. Familiarity with B2B and B2C sales processes is preferred.