Category Manager - MENA Region
Role Overview
The Category Manager owns processed food categories across MENA and is accountable for category vision and sustainable, profitable growth.
The role combines strategic leadership, consumer and business understanding, end-to-end innovation, and disciplined execution.
The position works across regional and local teams and supports development of the category team.
Key Skills for This Role
Full Job Posting
Role overview
The Category Manager owns processed food categories across MENA and is accountable for category vision and sustainable, profitable growth.
The role combines strategic leadership, consumer and business understanding, end-to-end innovation, and disciplined execution.
The position works across regional and local teams and supports development of the category team.
Responsibilities
- Define category strategy, growth priorities, portfolio choices, financial targets, and regional action plans.
- Own category performance and P&L across volume, revenue, market share, pricing, mix, margin, distribution, inventory, and trade investment.
- Convert consumer, shopper, customer, competitor, and market insights into opportunities across segments, channels, occasions, price tiers, and pack formats.
- Optimize portfolio architecture, product roles, assortment, distribution, renovation, and rationalization.
- Lead innovation from opportunity identification through concept, business case, product and packaging development, supply readiness, commercialization, launch, and post-launch review.
- Mobilize cross-functional partners around aligned plans, milestones, decisions, and execution.
- Influence senior stakeholders with recommendations and analysis, challenge assumptions, and navigate trade-offs.
- Support category team engagement and development through collaboration, knowledge sharing, coaching, and feedback.
Candidate profile
- Bachelor’s degree in Business Management, Marketing, or a related field; an MBA or Master’s degree is preferred.
- At least 6 years of progressive FMCG experience, including category, portfolio, or business agenda ownership.
- Previous experience in Category Management, Marketing, Business Planning, or Commercial functions.
- Proven category performance, business growth, and cross-functional project experience; team leadership or development experience is preferred.
- Fluent English is required; Arabic is an advantage.
- Strong FMCG category management, innovation, business analytics, commercial decision-making, P&L, and market intelligence skills.
- Strong business acumen, leadership, stakeholder management, influencing, project execution, coaching, delegation, and prioritization capabilities.
- Able to manage multiple priorities in a fast-paced environment and travel as required.
What MBRF offers
- A global, collaborative, and dynamic working environment.
- Corporate culture focused on customers, employees, and communities.
- Vertical, horizontal, and cross-functional growth opportunities.
- Competitive compensation and benefits package.
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