Catalogue Specialist – App Merchandising & Conversion Growth- E Commerce

Job Title

Role Purpose

Key Responsibilities – Growth-Led Catalogue Management

• Own the end-to-end presentation and performance of the app catalogue across all markets.
• Ensure only **bookable, high-intent, and conversion-ready vehicles** are displayed.
• Continuously optimize car ordering, categorization, and visibility based on demand, seasonality, utilization, and conversion data.
• Validate and optimize vehicle content including pricing, variants, availability windows, highlights, and country-specific positioning.
• Key Responsibilities – Supply Alignment for Conversion
• Translate daily fleet availability and aggregator supply into **conversion-driven catalogue updates**.
• Proactively identify supply mismatches that impact user experience or bookings and drive quick resolution.
• Prioritize high-demand and high-margin vehicles to maximize booking potential.
• Key Responsibilities – App Merchandising & Campaign Execution
• Own app merchandising strategy across home screens, category pages, deal sections, and car detail pages.
• Execute and optimize placement of:
• Featured cars
• Flash deals
• Limited-time offers
• Long-term lease and monthly rental promotions
• Ensure all promotional listings reflect accurate pricing, timelines, eligibility, and regional relevance.
• Work closely with marketing team to ensure campaigns are **live, visible, and conversion-focused**.

Key Responsibilities – Creative & Cross-Functional Collaboration

• Brief and coordinate with design teams on banners, tiles, push creatives, and promotional assets.
• Provide clear inputs on priority vehicles, pricing hooks, USPs, and urgency messaging.
• Collaborate closely with Product, Marketing, Pricing, Operations, and Tech teams to align catalogue strategy with growth targets.

Key Responsibilities – Performance Monitoring & Optimization

• Track and analyze performance metrics such as:
• Click-through rates (CTR)
• App bookings
• Conversion rates from featured placements
• Identify underperforming listings and take corrective action through repositioning, replacement, or promotional support.
• Optimize catalogue exposure during peak periods, campaigns, and demand spikes to maximize bookings.

Key Responsibilities – Governance & Quality Standards

• Maintain high catalogue hygiene and consistency across all markets.
• Ensure compliance with brand guidelines, pricing rules, and promotional policies.
• Document merchandising rules, workflows, and best practices to support scalability and speed.

Key Skills & Competencies

• Strong understanding of **app merchandising, growth funnels, and conversion optimization**.
• Experience managing dynamic inventories in fast-paced, supply-led environments.
• Data-driven mindset with strong attention to detail.
• Excellent cross-functional coordination and execution skills.
• Comfortable managing multiple markets and campaigns simultaneously.

Preferred Qualifications

• Bachelor’s degree in Marketing, Business, Operations, or related field.
• 2–5 years of experience in app merchandising, growth marketing, e-commerce, product ops, or mobility platforms.
• Experience working with marketplace or aggregator-driven supply models.
• Familiarity with CMS, app backends, or catalogue management tools.

Why Join Us?