Campaign Specialist

About the role

Campaign planning and execution

• Plan campaigns for property launches, promotions, events, and lead generation; coordinate with Sales and Marketing on audiences and priorities.
• Coordinate digital ads, landing pages, email and SMS campaigns, social content, and banners; confirm campaign details are accurate and approved.
• Coordinate with digital teams or agencies on Meta Ads and Google Ads; support testing of creative, messaging, audiences, and landing pages.
• Support property launches, open houses, exhibitions, and other marketing events.

Tracking and coordination

• Monitor lead volume, quality, cost per lead, engagement, and conversions; prepare reports on results, trends, and improvement areas.
• Track leads in CRM and coordinate with Sales to understand lead quality and conversion.
• Support audience segmentation; maintain campaign trackers, calendars, reports, approvals, and supporting documents.
• Identify underperforming campaigns, recommend changes, and coordinate branded materials with Creative and Content teams.
• Monitor competitor campaigns, UAE market activity, and real estate marketing trends.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related field; prior campaign, digital marketing, marketing coordination, or lead-generation experience.
• Good understanding of digital marketing and campaign performance; experience with CRM systems, spreadsheets, dashboards, or reporting tools.
• Familiarity with Meta Ads, Google Ads, email marketing platforms, or property portals is advantageous; UAE real estate experience is advantageous.
• Strong analytical, coordination, time-management, attention-to-detail, and English communication skills; able to handle multiple priorities in a fast-paced environment.
• Good knowledge of Microsoft Excel, PowerPoint, and other Microsoft Office applications.

Work location

• Work location is in person.