Cabin Crew Looking for a Career Change – Creative Strategist Role in Ecommerce (Dubai based, Full Training Provided)

Overview

• We're a profitable, fast-scaling online brand doing ~USD $5M/month in revenue, selling home & garden products to customers in the USA and Australia through video ads on Facebook, Instagram and TikTok.
• We're hiring someone to lead our video ad creative team — coming up with the ideas behind the ads, managing a team of 4–5 video editors and being responsible for the content that drives our sales.
• Think of it as the person who decides what our ads should say, look like, and feel like — and then makes sure the team produces it at a high level, every single week.
• You don't need any ecommerce experience.
• We'll teach you everything about the business.
• Here's why we're looking for someone outside ecommerce: most people with "ecommerce creative experience" have learned to produce mediocre content and call it good enough.
• We'd rather hire someone with a natural eye for what looks great, strong creative instincts and the discipline to lead a team.
• If you have the right mindset, we will teach you the rest.
• If you're a flight attendant at Emirates, Qatar Airways, Etihad, or any major airline — and you've been feeling like you're ready for a change — this could be exactly what you're looking for.
• Maybe you're tired of living out of a suitcase.
• Maybe the constant travel that once felt exciting now just feels exhausting.
• Maybe you want to finally settle down in Dubai, have a normal schedule and build a real career that uses your creative side — instead of spending your best years in the air.
• If that sounds like you, and you already have some experience editing videos on your own (even just for fun — CapCut, Adobe Premiere, or anything similar), then you already have more of a foundation than you think.
• This is a stable, Dubai-based office role with a fixed monthly salary of AED 15,000–20,000 depending on your experience.
• No more relying on flying hours or per diems.
• After a 6-month probation period, high performers earn additional bonus commissions tied directly to the results your creative work produces.
• Why are we looking for flight attendants?
• Because the best ones already have what we can't teach:
• High visual and aesthetic standards — you know what looks polished and what doesn't
• Discipline and attention to detail from working in one of the most demanding service environments in the world
• The ability to work under pressure, adapt quickly and stay composed
• Many of you are already creating content on Instagram or TikTok — you understand what gets attention on social media

What You'Ll Do

• 1.
• Lead a team of 4–5 video editors — assign their work, review what they produce, give feedback, set the quality standard and help them improve
• 2.
• Come up with ideas for video ads every week — what the ad should say, what angle to take, what will grab someone's attention in the first 2 seconds and make them want to buy
• 3.
• Write clear instructions (briefs) for your editors so they know exactly what to create without needing to go back and forth
• 4.
• Work with our advertising team to look at the data and figure out which ads are working, which should be improved and which styles should be dropped
• 5.
• Jump in and edit videos yourself when needed — for new ideas, urgent tests, or when something needs a personal touch
• 6.
• Keep track of how our ads are performing each week and report on what's working and what's not
• 7.
• Stay up to date on what's trending on social media — what types of videos are getting attention right now, what competitors are doing, what styles and formats are working
• 8.
• Build simple processes and workflows so the team runs smoothly as we grow
• What we're looking for:
• 1.
• Some hands-on experience with video editing — You've used tools like CapCut, Adobe Premiere, After Effects, or similar.
• This doesn't need to be professional experience — if you've been editing your own content, reels, or videos for fun, that counts.
• But you need to understand how video editing works.
• 2.
• A strong eye for what looks good — You naturally notice when something is visually off.
• You care about details, aesthetics and quality.
• You have opinions about what makes content look professional vs. amateur.
• 3.
• A feel for what gets attention on social media — You understand what makes someone stop scrolling.
• Whether you've learned this from your own content or just from being a heavy consumer of social media, you know what works and what doesn't.
• 4.
• Leadership ability — You're comfortable telling people what to do, giving honest feedback, and holding a team to a high standard.
• You don't avoid difficult conversations.
• 5.
• Organised and self-driven — You don't wait to be told what to do next.
• You plan your week, manage your own time and keep things moving without someone checking on you constantly.
• 6.
• Strong written and spoken English — We sell to customers in the USA and Australia.
• Your briefs, feedback and communication need to be clear and sharp in English.
• 7.
• Genuine interest in creativity and content — This should excite you, not just be "another job." We want someone who actually enjoys thinking about what makes great content.
• 8.
• Commitment — We're not interested in someone who's looking for a temporary stop before the next thing.
• We want someone who's ready to leave the flying lifestyle behind, settle in Dubai and build a serious career with us.
• This role is NOT for someone who:
• Wants a creative role but doesn't care whether the content actually drives sales
• Prefers to manage from a distance and never get their hands dirty
• Needs to be told exactly what to do every step of the way
• How we work:
• Speed over perfection — we test fast, learn fast, improve fast
• Clear ownership — you own your area, no unnecessary meetings or bureaucracy
• Results-first culture — what matters is what works, not what looks nice on paper
• Salary/Pay that grows with performance

Logistics

Compensation

1. Your CV