Business Development Manager -Bangladesh

Role overview

Key responsibilities

• Own annual sales, market share, and distribution targets across BIC product categories in Bangladesh.
• Manage and develop the existing distributor network, including stock levels, replenishment, and trade-term adherence.
• Expand numeric and weighted distribution across General Trade, Modern Trade, Wholesale, and Key Accounts.
• Build relationships with distributors, retailers, and trade partners and secure preferred shelf space and visibility.
• Develop quarterly business plans and execute trade promotions aligned with regional strategy and brand guidelines.
• Monitor sell-in, sell-out, market share, and competitor activity and implement corrective action plans.
• Coach and supervise field sales staff or territory executives where applicable.
• Manage trade spend, promotional budgets, credit, and collections for profitable and compliant growth.
• Prepare sales reports, forecasts, and business reviews for commercial stakeholders.
• Represent BIC at trade events, distributor conferences, and key customer meetings across Bangladesh.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field is required.
• An MBA is an advantage.
• Applicants need 5–8 years of progressive sales or business development experience in FMCG, consumer goods, or a similar distribution-led industry.
• Applicants need distributor-network management experience and a record of sales growth in Bangladesh.
• Strong understanding of General Trade and Modern Trade dynamics in Bangladesh is required.
• Trade Marketing, Key Account Management, or channel development experience is preferred.
• The role requires extensive travel within Bangladesh.
• Fluency in Bangla and English is required.
• Proficiency in MS Excel, PowerPoint, and standard sales reporting or CRM tools is required.

Capabilities

• The role requires commercial acumen and a results-oriented, target-driven mindset.
• The role requires relationship-building, negotiation, analytical, communication, coaching, and people-management skills.
• The role requires strong organization, time management, ownership, integrity, self-motivation, and independent working ability.

What BIC offers

• The position offers work with an international FMCG leader and iconic brands.
• The position offers a motivated team and opportunities for growth within a global organization.