Business Development Manager -Bangladesh

About BIC

The role

Key responsibilities

• Own annual sales, market-share, and distribution targets across Stationery, Lighters, and Shavers.
• Manage distributor performance, stock levels, replenishment, and trade terms; expand distribution across General Trade, Modern Trade, Wholesale, and Key Accounts.
• Build trade relationships and improve market position, shelf space, and product visibility.
• Plan and execute quarterly business plans and trade promotions in line with regional strategy and brand guidelines.
• Monitor sell-in, sell-out, market share, and competitor activity, then develop corrective action plans.
• Coach and supervise field sales staff or territory executives where applicable.
• Manage trade spend, promotional budgets, credit, and collections; prepare reports, forecasts, and business reviews.
• Represent BIC at trade events, distributor conferences, and customer meetings throughout Bangladesh.

Requirements

• Bachelor’s degree in Business Administration, Marketing, or a related field; an MBA is an advantage.
• 5–8 years of progressive sales or business development experience in FMCG, consumer goods, or a similar distribution-led industry.
• Proven success managing distributor networks and delivering sales growth in Bangladesh; strong knowledge of General Trade and Modern Trade.
• Experience in Trade Marketing, Key Account Management, or channel development is preferred.
• Able and willing to travel extensively within Bangladesh.
• Fluent written and spoken Bangla and English.
• Proficient in MS Excel, PowerPoint, and standard sales reporting or CRM tools.
• Requires commercial acumen, a target-driven approach, relationship-building and negotiation skills, analytical ability, communication and coaching skills, ownership, integrity, and strong organization and time management.

What BIC offers

• The company describes an international FMCG environment, a motivated team, and opportunities for growth within a global organization.