Brand & Marketing Programme Delivery Specialist

Role purpose

Strategy, insights, and briefs

• Understand brand strategy, business-unit context, performance, and market dynamics, and communicate relevant activities to stakeholders.
• Work with market research, strategic planning, analytics, and insights teams to understand brand, product, and customer positioning.
• Translate brand strategy and business objectives into focused marketing objectives and clear briefs for specialist teams.
• Use research, data, analytics, and insights to shape briefs, support solution design and testing, and align with the CCM&B Measurement Framework and return-on-investment goals.

Programme and roadmap delivery

• Drive the MarComms programme across Run and Build marketing requirements and align Build roadmap elements with business-unit roadmaps.
• Define, track, and report Run marketing requirements, and communicate roadmap risks and concerns to leadership and stakeholders.
• Optimize delivery and measurement of planned business-unit changes across customer communication touchpoints.
• Use insights to influence initiatives, customer experience, and customer journeys in line with brand strategy.
• Identify marketing capabilities and provide input to the CCMB Build roadmap in collaboration with specialist teams.
• Execute prioritized Build roadmap activities, balance customer, stakeholder, resource, brand, and commercial needs, and escalate variances.

Collaboration, risks, and spend

• Identify cross-portfolio synergies and opportunities, including product cross-selling and data alignment.
• Coordinate with business units and specialist teams to address roadmap risks such as data governance and privacy, cybersecurity, integration, legal, and organizational issues.
• Track campaign budgets and spend, and intervene promptly when overspend or underspend is forecast.
• Maintain professional development in marketing and marketing technology and build knowledge of supported business areas.

Qualifications and experience

• At least 5 years of experience in Marketing & Media, Communications, or Brand/Product management.
• Degree or Honours in Marketing or Communications (12+3) or equivalent.
• Project management certification.
• Understanding of customer journeys across digital and non-digital touchpoints and translating business requirements into marketing communications solutions.
• Understanding of 360-degree marketing and ability to manage and deliver marketing communications campaigns.
• Broad understanding of marketing technology, automation programmes, marketing data management, the CCMB operational value chain, and operating models involving IT and EA.

Professional capabilities

• Able to develop functional requirement briefs with specialist teams such as UX/IBE, Customer Strategy and Retention, Media and Performance Marketing, Customer Insight and/or EA, and Marketing Analytics.
• Effective communicator who uses data, customer feedback, and metrics to address stakeholder questions.
• Proven ability to manage senior stakeholders, influence decision-making, and influence cross-functional teams.

Salary and benefits

• The employer describes the salary as attractive and tax-free but does not provide a specific amount or pay cadence.
• Travel benefits include discounts on flights and hotel stays.