Brand Content Lead
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Key skills for this role
About the Role
Job Position: Senior Digital Content Lead Industry: Fashion Location: Dubai Position nature: Full time, onsite Overview: This role will oversee content development across digital, social, events, and editorial channels while collaborating closely with marketing, design, communications, and external creative partners.
Key Skills for This Role
Full Job Posting
Location: Dubai
Position nature: Full time, onsite
Overview
This role will oversee content development across digital, social, events, and editorial channels while collaborating closely with marketing, design, communications, and external creative partners.
Key Responsibilities
- Develop and manage integrated content calendars aligned with campaigns, seasonal launches, and events.
- Create and execute content strategies across social media, website, email, print, and event channels.
- Lead content production including campaign concepts, editorial shoots, lookbooks, and storytelling initiatives.
- Drive social media strategy across platforms such as Instagram and TikTok, including community engagement and influencer collaborations.
- Monitor content performance, analyze KPIs, and optimize strategies based on insights and trends.
- Ensure consistency in brand voice, messaging, and visual identity across all channels.
- Coordinate with photographers, videographers, designers, agencies, and content contributors to deliver high-quality content.
- Support event activations with content planning, live coverage, and post-event storytelling.
Requirements
- **5–7 years of experience in content creation, digital marketing, brand strategy, or social media management**
- , preferably within luxury, fashion, beauty, or premium lifestyle sectors.
- Minimum 2 years in a senior or lead content role managing content strategy and production.
- Strong experience in
- social media platforms, influencer marketing, and content analytics.
- Proven ability to manage multiple brands or business units simultaneously.
- Experience working with photographers, videographers, agencies, and creative teams.
- Excellent copywriting and communication skills in English;
- tagalog language
skills are an advantage.
- Proficiency with content management systems and creative tools such as
- Canva, Figma, or Adobe Suite.
Preferred Background
Candidates with experience in luxury fashion, bridal, beauty, jewelry, premium retail, hospitality, or lifestyle brands will be highly preferred
.
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