Branch Manager (UAEN)
Branch Manager Job Purpose To lead and grow the commercial performance of an assigned portfolio of NXN branches by driving revenue growth, profitability, customer acquisition, sales excellence, and operational performance.
Skills
About This Role
Job Purpose
To lead and grow the commercial performance of an assigned portfolio of NXN branches by driving revenue growth, profitability, customer acquisition, sales excellence, and operational performance.
The Branch Manager is accountable for transforming branches into high-performing commercial hubs that maximize sales opportunities, strengthen customer relationships, expand local partnerships, and deliver exceptional customer experiences.
The role operates as the business owner of the assigned territory, with full accountability for branch P&L, revenue targets, sales productivity, customer satisfaction, network utilization, and team performance.
Responsibilities
- Own and deliver all assigned revenue, profitability, and growth targets across the branch portfolio.
- Drive sales of all NXN products and services including Shipping, Courier, Logistics, Fulfillment, PO Box Solutions, Returns Management, Third-Party Services, Government Services, and Commercial Partnerships.
- Develop and execute local commercial plans to increase branch revenue and market penetration.
- Identify and capitalize on new business opportunities within the assigned territory.
- Drive customer acquisition, retention, and wallet-share growth.
- Monitor branch commercial performance and implement corrective actions where required.
- Lead branch participation in all sales campaigns, promotions, and commercial initiatives.
• Gross Profit Achievement (%)
- EBITDA Contribution
• Customer Retention Rate
- Average Revenue per Customer
- Revenue per Branch
- Revenue per Employee
Responsibilities
- Build and lead a high-performance sales culture across all branches.
- Coach, mentor, and develop Branch Supervisors and frontline teams on consultative selling techniques.
- Conduct regular sales reviews and performance coaching sessions.
- Drive cross-selling and upselling across all product categories.
- Ensure all employees actively contribute to commercial objectives.
- Implement sales incentive and recognition programs to maximize productivity.
• Sales Conversion Rate
- Cross-Sell Ratio
- Upsell Achievement
- Sales Productivity per Employee
Responsibilities
- Act as NXN's commercial ambassador within the assigned territory.
- Build strong relationships with SMEs, e-commerce businesses, retailers, government entities, and local communities.
- Generate qualified leads and referrals for NXN services.
- Support the onboarding of SME and corporate customers.
- Identify opportunities for strategic partnerships, reseller programs, and business collaborations.
- Drive awareness and adoption of NXN solutions within local markets.
• Corporate Leads Generated
- Partnership Revenue
Responsibilities
- Operate assigned branches as independent profit centers.
- Manage branch revenue, direct costs, operating expenses, manpower productivity, and profitability.
- Ensure efficient utilization of branch assets and resources.
- Drive continuous improvement initiatives to enhance profitability and productivity.
- Monitor branch financial performance and implement corrective measures when required.
KPIs
- Branch EBITDA
• Branch Profitability (%)
- Cost-to-Revenue Ratio
- Revenue per Square Meter
- Revenue per Employee
• Operating Expense Control
- Productivity Index
Responsibilities
- Ensure delivery of exceptional customer experiences across all branches.
- Promote a customer-first culture throughout the branch network.
- Monitor customer feedback and implement service improvement initiatives.
- Ensure effective complaint management and service recovery.
- Maintain service quality standards across all customer touchpoints.
Responsibilities
- Maximize branch footfall and customer engagement.
- Identify opportunities to expand NXN's presence through partnerships, PUDO locations, lockers, and network extensions.
- Recommend new revenue streams and service offerings based on market demand.
- Support implementation of network optimization initiatives.
KPIs
- Footfall Growth
- Revenue per Visitor
• Branch Utilization Rate
- PUDO Contribution
Responsibilities
- Ensure operational consistency across all branches.
- Maintain compliance with company policies, SOPs, financial controls, and regulatory requirements.
- Ensure branch readiness, security, safety, and risk management standards.
- Lead implementation of operational improvement initiatives.
• Internal Audit Rating
- SLA Achievement
Responsibilities
- Lead, inspire, and develop branch teams to achieve business objectives.
- Create a culture of accountability, ownership, and performance.
- Conduct performance reviews and development planning.
- Identify high-potential talent and succession opportunities.
- Promote employee engagement and retention.
Education
- Bachelor's Degree in Business Administration, Marketing, Sales, Retail Management, Logistics, Operations Management, or related discipline.
- MBA or equivalent postgraduate qualification is preferred.
Experience
- Minimum 8 years of experience in Retail, Logistics, Courier, Postal, Banking, Telecommunications, FMCG, or Multi-Site Operations.
- Minimum 4 years in a leadership role managing multiple branches, outlets, or territories.
- Proven track record in sales growth, business development, customer acquisition, and P&L management.
- Demonstrated success in leading commercial teams and delivering revenue targets.
Commercial Competencies
- Commercial Acumen
- Business Development
- Sales Leadership
- Revenue Management
• Customer Relationship Management
- Partnership Development
- Financial Management
Leadership Competencies
- Strategic Thinking
- People Leadership
- Decision Making
- Performance Management
- Change Leadership
Behavioral Competencies
- Customer Centricity
• Accountability & Ownership
- Results Orientation
• Resilience & Adaptability
- Problem Solving
- Communication Excellence
Success Measures
A successful NXN Branch Manager consistently delivers revenue growth, increases branch profitability, develops new business opportunities, builds strong local market relationships, creates high-performing sales teams, maximizes network utilization, and positions NXN branches as the preferred logistics and service access points within their territory.
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