B2B Sales Executive -FMCG

About This Role

Key Roles & Responsibilities:

1. Sales Generation & Revenue Growth

• Conduct daily outbound sales calls to existing customers and prospective retailers, traders, and bulk buyers.
• Promote company products, offers, seasonal promotions, schemes, and newly launched items.
• Identify upselling and cross-selling opportunities to increase average order value.
• Achieve and exceed assigned daily, weekly, and monthly sales targets and performance KPIs.
• Convert inquiries and leads into confirmed sales orders through persuasive communication and needs-based selling techniques.
• Maintain an active pipeline of prospects and follow-ups to ensure consistent revenue flow.
• Support outdoor sales team by managing assigned customer accounts and follow-ups.

2. Customer Relationship Management

• Build and maintain long-term relationships with retailers, supermarkets, groceries, restaurants, catering companies, and wholesale traders.
• Act as the primary point of contact for assigned customers for pricing, availability, promotions, and delivery updates.
• Resolve customer complaints, disputes, and service issues promptly and professionally to ensure customer satisfaction and retention.
• Conduct regular follow-ups with inactive or low-volume customers to revive business.
• Maintain accurate customer profiles including contact details, credit limits, payment terms, and buying patterns.
• Ensure professional, courteous, and customer-focused communication at all times.

3. Product Knowledge & Market Intelligence

• Maintain strong knowledge of product specifications, packaging sizes, shelf life, pricing tiers, promotional offers, and stock availability.
• Educate customers on product features, benefits, usage, storage requirements, and profit margins.
• Monitor competitor pricing, promotions, new product launches, and market trends.
• Collect and report customer feedback, market insights, and competitor intelligence to management to support business strategy and product planning

4. Reporting & Performance Management

• Prepare and submit daily call reports, sales performance reports, customer interaction summaries, and pipeline updates.
• Track KPIs including call volumes, order conversion ratios, average order value, customer retention rates, and monthly revenue achievements.
• Maintain accurate records of sales activities, customer communications, and follow-up commitments in CRM systems.
• Participate in sales meetings, performance reviews, and training programs to continuously improve sales effectiveness.

5. Teamwork & Internal Coordination

• Work collaboratively with outdoor sales executives, warehouse supervisors, logistics teams, accounts departments, and customer service staff.
• Assist in onboarding new customers and training junior sales staff when required.
• Support management in executing marketing campaigns, product launches, and promotional drives.
• Participate in sales strategy discussions and contribute ideas to improve business performance and customer satisfaction.

Key Performance Indicators (KPIs):

• Daily outbound call volume and meaningful customer interactions.
• Monthly sales revenue and gross margin achievement.
• Customer acquisition and retention rates.
• Order accuracy and processing turnaround time.
• Reduction in overdue receivables within assigned accounts.
• Customer satisfaction and complaint resolution turnaround time.

Qualifications & Experience:

Education:

• bachelor’s degree in business administration, marketing, sales, or related discipline preferred.

Experience:

• Minimum 2–3 years’ experience in tele sales, inside sales, or customer service within wholesale trading, FMCG distribution, retail supply chain, or B2B sales environments.
• Experience handling retailer accounts, bulk buyers, and institutional customers is highly preferred.

Job Type: Full-time

Pay: AED3,500.00 - AED4,000.00 per month

Work Location: In person