Asst. Marketing Manager

Role overview

Marketing and digital responsibilities

• Develop hotel marketing strategy, plans, and budgets aligned with business priorities; coordinate demand-generation strategy with sales, marketing, and revenue teams.
• Manage email, digital, paid media, social media, and third-party marketing plans and verify campaign execution.
• Analyze campaign and digital performance reports, communicate findings, and adjust strategy.
• Monitor SEO and recommend updates with digital services or an agency.
• Support group lead generation and partner with hotel operations on property programming and activation.

Content, partnerships, and communications

• Manage hotel and third-party site content, photography distribution, landing pages, discovery pages, and guest communications.
• Maintain brand voice across marketing and lead execution of brand and regional promotions.
• Identify internal and external partnerships; manage PR messaging, agency relationships where applicable, and PR events and promotions.
• Coordinate outlet marketing and in-house food-and-beverage programming with hotel leaders.

General responsibilities

• Lead development and distribution of hotel collateral and photoshoots, including sourcing, planning, on-site execution, and post-editing.
• Reconcile marketing plans with accruals and forecasts; collect, review, and submit property marketing invoices.
• Build and maintain relationships and negotiate with internal and external stakeholders; complete other reasonable duties requested by leadership.

Education and experience

• A two-year degree in Marketing, Public Relations, Business Administration, or a related major and four years of relevant professional experience; alternatively, a bachelor's degree in a related major and two years of relevant experience.
• Hospitality marketing or digital advertising experience is preferred.

About the company