Assistant Marketing Manager
Role Overview
Creates and executes property-level customer communications across traditional, digital, and social channels to strengthen hotel image and customer awareness.
Supports direct marketing plans, targeted campaigns, market share growth, and integration of local marketing with sales efforts.
Key Skills for This Role
Full Job Posting
Role summary
Creates and executes property-level customer communications across traditional, digital, and social channels to strengthen hotel image and customer awareness.
Supports direct marketing plans, targeted campaigns, market share growth, and integration of local marketing with sales efforts.
Education and experience
- Either a two-year degree in Marketing, Public Relations, Business Administration, or a related major plus two years of related professional experience; or a four-year bachelor's degree in Marketing, Public Relations, Business, or a related major with no work experience required.
- Hospitality marketing or digital advertising experience is preferred for the two-year-degree pathway.
Marketing and advertising
- Assist with the annual marketing plan and budget; support hotel promotions and campaigns with Operations, Food & Beverage, and Sales.
- Coordinate advertising creative and media plans with the agency, especially for food and beverage promotions.
- Assist with media schedules, email marketing, display advertising, online program monitoring, and alignment of digital advertising with brand voice.
Social media and public relations
- Update local digital channels and support social engagement and promotions for food and beverage, weddings, spa, rooms, and conferences.
- Monitor guest comments and respond as appropriate to support online reputation management.
- Support quarterly PR planning, maintain local media contacts, manage assigned accounts, and assist with press releases.
- Support hotel events, community and government relations, press promotions, and coordination with external vendors and media agencies.
Content, collateral, and communications
- Coordinate photography and seasonal or festive photo shoots for advertising, collateral, and public relations.
- Coordinate printed materials, collateral inventory, display materials, and temporary signage, ensuring compliance with brand standards.
- Support communications activities, newsletters, joint food and beverage promotions, and regular hotel website updates.
- Provide marketing support to hotel leaders and monitor competitor activity, collateral, advertising, and evolving digital and marketing trends.
Position details
- The posting states full-time schedule and that the position is not remote.
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