Area Manager (Bilingual)

Area Manager

Strategic Leadership & Business Performance

• Lead the execution of regional retail strategies aligned with commercial and operational objectives.
• Drive sustainable sales growth, profitability improvement, and execution excellence across all assigned locations.
• Translate business priorities into actionable store-level plans while maintaining consistent standards throughout the region.
• Identify market opportunities, shopping trends, and competitive movements to strengthen regional performance and customer acquisition.
• Partner with Marketing, E-Commerce, CRM, Supply Chain, and Brand teams to ensure aligned execution of commercial initiatives.
• Support adoption of omni-channel capabilities including assisted digital selling, click & collect, endless aisle, and connected retail journeys across physical and online platforms.
• Drive category mix optimization and margin-focused sell-out strategies to improve commercial contribution and regional profitability.

Retail Experience & Service Standards

• Promote consultative selling practices focused on lifestyle-based recommendations, ecosystem selling, and solution-oriented interactions.
• Drive premium retail standards through effective visual merchandising, interactive product discovery, and in-store engagement initiatives.
• Ensure stores consistently deliver seamless and consistent shopping experiences that strengthen satisfaction, retention, and brand trust.
• Monitor NPS trends, service indicators, and customer feedback to identify improvement opportunities and implement corrective actions.
• Lead initiatives that improve CRM capture, loyalty participation, repeat visits, and long-term customer value.

Leadership & Capability Development

• Lead, coach, and develop Store Managers and retail leadership teams to strengthen accountability, commercial ownership, and operational discipline.
• Build a high-performance culture centered around execution quality, collaboration, adaptability, and continuous improvement.
• Develop team capability in experiential selling, digital retail integration, commercial awareness, and customer interaction standards.
• Conduct regular business reviews, succession planning discussions, and performance evaluations to strengthen leadership capability across the region.
• Ensure store leadership teams are equipped to manage operational challenges while maintaining service and business expectations.

Commercial & Operational Excellence

• Monitor and optimize key retail indicators including revenue growth, conversion, ATV, UPT, accessory attachment, protection penetration, and productivity metrics.
• Utilize retail analytics, traffic trends, and commercial reporting to identify performance gaps and drive actionable improvements.
• Monitor adoption and execution of digital retail initiatives including assisted online orders, CRM utilization, endless aisle transactions, and click & collect fulfillment.
• Ensure operational consistency across all locations including compliance, inventory accuracy, store presentation, cash handling, and policy adherence.
• Drive disciplined execution of promotional campaigns, product launches, visual standards, and retail initiatives across the region.
• Collaborate with Store Managers to improve operational effectiveness, strengthen execution quality, and enhance overall store contribution.
• ***Key Competencies***

Retail Transformation

Omni-Channel Retail Understanding

Experience-Led Retail Execution

Data Driven Retail leadership

Leadership & Coaching

Cross-Functional Collaboration

Educational Background

• Bachelor’s degree in Business Administration, Retail Management, Marketing, Commerce, or a related field.
• Professional certifications in Retail Management, Customer Experience, Sales Leadership, or Digital Commerce would be an advantage.

Work Experience

• Minimum 5–7 years of retail management experience, including oversight of multiple store locations or regional retail operations.
• Strong background in telecom, consumer electronics, omni-channel retail, lifestyle retail, or related fast-paced consumer businesses.
• Proven experience managing Store Managers and large frontline retail teams within a performance-driven environment.
• Demonstrated exposure to premium retail environments, customer engagement initiatives, and experience-led selling practices.
• Experience in driving commercial KPIs including sales growth, conversion, ATV, UPT, attachment rates, and profitability improvement.
• Familiarity with omni-channel retail operations including assisted selling, click & collect, CRM utilization, and digital customer engagement initiatives.
• Strong understanding of retail analytics, performance reporting, inventory management, and operational governance.
• Experience collaborating cross-functionally with Marketing, E-Commerce, CRM, VM, Operations, and Supply Chain teams.